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14-15 March, 2023
Intercontinental O2London, England

Brian Coady
EMEA Head of BaaS, Payments & Receivables at Citi


Brian Coady serves as the EMEA Head of Banking as a Service (BaaS) for Payments and Receivables at Citi, with responsibilities for defining and executing the BaaS strategy across Citi EMEA markets, commercialization of Citi’s BaaS capabilities and maintaining and deepening client relevance.

Brian holds a Bachelor of Commerce and Chinese Studies degree from University College Dublin.

Brian has been with Citi for over 10 years. Prior to his current role, Brian held roles in EMEA Market Management where he was responsible for data-driven origination and market intelligence, as well as in EMEA Domestic Payments Product Management with responsibilities within Western Europe and Sub-Saharan Africa clusters.

Agenda Sessions

  • Keynote Address: Open Banking, Banking As A Service, Embedded Finance – What Are The Challenges & The Opportunities?