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25 - 26 February 2025
Intercontinental O2London

Janine Hirt
CEO at Innovate Finance


Janine Hirt is the CEO of Innovate Finance (IF), the industry body representing the world-leading UK FinTech sector. Having joined the founding IF leadership team in 2015 first as Head of Membership then Ecosystem Director, she moved into the COO role in 2017 before stepping up to lead the organisation in 2021. Janine is passionate about driving transformation to create a more democratic, transparent and inclusive financial services sector for all. Her professional career has been marked by roles that sit at the intersection of policy, international relations, and industry, including senior positions at Chatham House, (the Royal Institution of International Affairs) and the Brazilian-American Chamber of Commerce.

Janine received her BA Magna Cum Laude from Boston College, JYA at Oxford University, and her MSc from the London School of Economics. Janine is an American, British, Swiss and German national who calls London and NYC home.

Agenda Sessions

  • Executive Briefing: What Embedded Finance & Banking As A Service Mean For Banks – Can You Afford To Hold Back? (5:45-6:30pm)