Marc-Pierre HoeftMember of the Management Board at PIABO
Marc-Pierre Hoeft is an expert in international communication, including FinTech, InsurTech and digital transformation. The experienced PR specialist has been a member of PIABO‘s management team since the beginning of 2017 and is responsible, among other things, for expanding international customer business. With customers such as N26 (Mobile Challenger Bank from Germany), eToro (Social Trading Platform from Israel) and Alteos (B2B2C Insurance from AXA), Hoeft has already been able to expand PIABOs FinTech practice.
His motivation: the democratisation of the markets as well as the support of contemporary, international solutions for all generations. Dusty structures and systems can neither provide access to the financial market nor lead to a fair distribution of capital; new models - especially technology-supported solutions -, on the other hand, vehemently lack confidence in society and innovative strength in politics and industry.
With consequences: investment business in Germany also suffers from this image. Hoeft would like to counter this with clear, precise and target group-oriented communication. But what does this mean for holistic communication? Who are the brand ambassadors of tomorrow and what do sustainable KPI concepts for start-ups look like? Questions that Hoeft likes to discuss publicly. Because there is no such thing as a standardized solution. Hoeft has many years of experience in brand positioning. Most recently, he is the head of the Marketing and Communication department at the Art Directors Club für Deutschland (ADC) e.V..
Prior to that, he worked for well-known agencies, including Edelman (now Edelman.ergo), Exit Media and Faktor 3 AG, where he advised companies on their public image. As press spokesman and board member of national NGOs in Germany and international alliances, Hoeft also deepened his expertise in political communication, was responsible for several successful grassroots campaigns and can therefore also shed light on topics such as trust building and social transformation from the non-industrial side.