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FinovateFall
September 12-14, 2022
The Marriott Marquis Times Square, New YorkNew York, NY

Sierra Fontana
User Experience Designer, Smart Assistant at U.S. Bank

Profile

Sierra Fontana is a User Experience Designer recently turned Project Manager for U.S. Bank’s Smart Assistant. She has helped lead in the product creation and launch in the summer of 2020. This tool (embedded within the mobile app) simplifies banking tasks for customers by using Natural Language Processing. Can’t find your account and routing number? Curious about how much you spent on groceries last year? Just ask.

In addition to her work with the Smart Assistant team, Sierra pursues her professional passions participating in conversations around emerging technologies and behavioral sciences. She has spoken at events like AI4, Women in Voice, VUX World Podcast and Voice Summit.