Cathryn Peirce

Co-Founder & CEO at Carbon Zero Financial

Cathryn Peirce is Founder and CEO of Carbon Zero Financial, a B2B fintech providing whitelabel climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend. Carbon Zero works with banks, credit unions, fintechs, and startups to implement plug-in climate impact and ESG technology across financial products and services.

To her role as CEO, Cathryn brings a deep passion for distilling complex dynamics into understandable and actionable frameworks. Cathryn is a social innovator with over 8 years inbehavioral change education, marketing, social impact, media, community mobilization, and sales. Prior to Carbon Zero, Cathryn was a Director of Marketing at New York- based real estate technology firm, Compass, Co-Founder of Share the Wealth Workshops, which provides free financial and investment education to women and marginalized communities, and an interpersonal violence reduction educator. Cathryn is a 2016 Fulbright Fellow, summa cum laude graduate of the University of Pennsylvania, and intrepid solo backpacker (44 countries across Africa, Asia, Europe, and North & South America).

She leads by the motto: “When values aren’t at the beginning of our decision making, integrity is rarely at the end point of our actions.”