Persona offers a best-in-class unified identity platform that gives businesses the building blocks they need to design and manage fully customizable KYC, AML, KYB, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Persona’s platform provides an intuitive case review tool and a flexible orchestration layer to help businesses automate their identity operations from end to end. Founded in 2018, Persona serves any business that needs to verify its customers online, including retail, fintech, marketplace, delivery, real estate, hospitality, HR, edtech, legal, home services and more.