Custom eNewsletter Ad Specifications
Single Box
FEATURES
- 1 recipe/product image
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) IMAGE: 370x370
- (1) HEADLINE: 50 characters max (including spaces)
- (1) DESCRIPTION: 150 characters max (including spaces)
- CLIENT SUPPLIES: GIF/JPG/PNG format
- FILE SIZE: 40KB max
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.


Row Takeover: 3 Columns
FEATURES
- Section header
- 3 recipe/product images
- Names and descriptions of recipes/products
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (3) IMAGES: 370x370 (GIF/JPG/PNG format; 40KB max each)
- (3) HEADLINES: 50 characters max (including spaces)
- (3) DESCRIPTIONS: 150 characters max (including spaces)
- URL/Tracking Links for products/recipes
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.
Row Takeover: 2 Columns
FEATURES
- Section header
- 1 recipe/product image (large size)
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (1) IMAGE: 600x500 (GIF/JPG/PNG format; 40KB max)
- (1) HEADLINE: 80 characters max (including spaces)
- (1) DESCRIPTION: 380 characters max (including spaces)
- URL/Tracking Link for product/recipe
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.


Single-Sponsored Watch
FEATURES
- 100% SOV
- Includes images, product names, descriptions
- 100x100 logo (within header)
- 1200x200 modified leaderboard (image only, GIF/JPG/PNG, 15KB max) with URL/Tracking Link
- 3-4 rows
FOR EACH ROW, SELECT FROM ONE OF THE FOLLOWING
- (3) Three 370x370 images (GIF/JPG/PNG format; 15KB max each)
- HEADLINES: 50 characters max (including spaces)
- DESCRIPTIONS: 150 character max (including spaces)
- URL/Tracking Links for products/recipes
- (1) One 600x500 ads (GIF/JPG/PNG format; 40KB max each)
- HEADLINE: 80 characters max (including spaces)
- DESCRIPTION: 380 character max (including spaces)
- URL/Tracking Link for product/recipe
AD SPECIFICATIONS
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.
Custom eNewsletter Dates
Recipe Watch (NRN) Dates
expand_more| DEPLOYMENT DATE | MATERIALS DUE |
|---|---|
| January 22, 2026 | January 1, 2026 |
| February 19, 2026 | January 29, 2026 |
| March 19, 2026 | February 26, 2026 |
| April 23, 2026 | April 2, 2026 |
| May 21, 2026 | April 30, 2026 |
| June 18, 2026 | May 28, 2026 |
| July 23, 2026 | July 2, 2026 |
| August 20, 2026 | July 30, 2026 |
| September 17, 2026 | August 27, 2026 |
| October 22, 2026 | October 1, 2026 |
| November 19, 2026 | October 29, 2026 |
| December 17, 2026 | November 26, 2026 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (NRN) Dates
expand_more| DEPLOYMENT DATE | MATERIALS DUE |
|---|---|
| January 13, 2026 | December 23, 2025 |
| February 10, 2026 | January 20, 2026 |
| March 10, 2026 | February 17, 2026 |
| April 14, 2026 | March 24, 2026 |
| May 5, 2026* | April 14, 2026 |
| May 12, 2026 | April 21, 2026 |
| June 9, 2026 | May 19, 2026 |
| July 14, 2026 | June 23, 2026 |
| August 11, 2026 | July 21, 2026 |
| September 8, 2026 | August 18, 2026 |
| October 13, 2026 | September 22, 2026 |
| November 10, 2026 | October 20, 2026 |
| December 8, 2026 | November 17, 2026 |
*National Restaurant Association Show Product Watch
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (SN) Dates
expand_more| DEPLOYMENT DATE | MATERIALS DUE |
|---|---|
| February 11, 2026 | January 21, 2026 |
| April 8, 2026 | March 18, 2026 |
| June 10, 2026 | May 20, 2026 |
| August 12, 2026 | July 22, 2026 |
| October 7, 2026 | September 16, 2026 |
| December 9, 2026 | November 18, 2026 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Questions?
Download our Recipe Watch / Product Watch eNewsletter ad guidance document.
Additional questions? Contact Kirsten Stabler, Sr. Program Coordinator at kirsten.stabler@informa.com.
