Custom eNewsletter Ad Specifications
Single Box
FEATURES
- 1 recipe/product image
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) IMAGE: 370x370
- (1) HEADLINE: 50 characters max (including spaces)
- (1) DESCRIPTION: 150 characters max (including spaces)
- CLIENT SUPPLIES: GIF/JPG/PNG format
- FILE SIZE: 40KB max
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.


Row Takeover: 3 Columns
FEATURES
- Section header
- 3 recipe/product images
- Names and descriptions of recipes/products
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (3) IMAGES: 370x370 (GIF/JPG/PNG format; 40KB max each)
- (3) HEADLINES: 50 characters max (including spaces)
- (3) DESCRIPTIONS: 150 characters max (including spaces)
- URL/Tracking Links for products/recipes
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.
Row Takeover: 2 Columns
FEATURES
- Section header
- 1 recipe/product image (large size)
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (1) IMAGE: 600x500 (GIF/JPG/PNG format; 40KB max)
- (1) HEADLINE: 80 characters max (including spaces)
- (1) DESCRIPTION: 380 characters max (including spaces)
- URL/Tracking Link for product/recipe
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.


Single-Sponsored Watch
FEATURES
- 100% SOV
- Includes images, product names, descriptions
- 100x100 logo (within header)
- 1200x200 modified leaderboard (image only, GIF/JPG/PNG, 15KB max) with URL/Tracking Link
- 3-4 rows
FOR EACH ROW, SELECT FROM ONE OF THE FOLLOWING
- (3) Three 370x370 images (GIF/JPG/PNG format; 15KB max each)
- HEADLINES: 50 characters max (including spaces)
- DESCRIPTIONS: 150 character max (including spaces)
- URL/Tracking Links for products/recipes
- (1) One 600x500 ads (GIF/JPG/PNG format; 40KB max each)
- HEADLINE: 80 characters max (including spaces)
- DESCRIPTION: 380 character max (including spaces)
- URL/Tracking Link for product/recipe
AD SPECIFICATIONS
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- Download our Recipe Watch / Product Watch eNewsletter ad guidance document for more information.
Custom eNewsletter Dates
Recipe Watch (NRN / RH) Dates
expand_moreDEPLOYMENT DATE | MATERIALS DUE |
---|---|
January 23, 2025 | January 2, 2025 |
February 20, 2025 | January 30, 2025 |
March 20, 2025 | February 27, 2025 |
April 24, 2025 | April 3, 2025 |
May 22, 2025 | May 1, 2025 |
June 18, 2025 | May 28, 2025 |
July 24, 2025 | July 3, 2025 |
August 21, 2025 | July 31, 2025 |
September 18, 2025 | August 28, 2025 |
October 23, 2025 | October 2, 2025 |
November 20, 2025 | October 30, 2025 |
December 18, 2025 | November 27, 2025 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (NRN / RH) Dates
expand_moreDEPLOYMENT DATE | MATERIALS DUE |
---|---|
January 14, 2025 | December 24, 2024 |
February 11, 2025 | January 21, 2025 |
March 11, 2025 | February 18, 2025 |
April 15, 2025 | March 25, 2025 |
May 6, 2025* | April 15, 2025 |
May 13, 2025 | April 22, 2025 |
June 10, 2025 | May 20, 2025 |
July 15, 2025 | June 24, 2025 |
August 12, 2025 | July 22, 2025 |
September 9, 2025 | August 19, 2025 |
October 14, 2025 | September 23, 2025 |
November 11, 2025 | October 21, 2025 |
December 9, 2025 | November 18, 2025 |
*National Restaurant Association Show Product Watch
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (SN) Dates
expand_moreDEPLOYMENT DATE | MATERIALS DUE |
---|---|
February 12, 2025 | January 22, 2025 |
April 9, 2025 | March 19, 2025 |
May 28, 2025 | May 7, 2025 |
June 11, 2025 | May 21, 2025 |
August 13, 2025 | July 23, 2025 |
October 8, 2025 | September 17, 2025 |
December 10, 2025 | November 19, 2025 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Questions?
Download our Recipe Watch / Product Watch eNewsletter ad guidance document.
Additional questions? Contact Kirsten Stabler, Sr. Program Coordinator at kirsten.stabler@informa.com.