Digital Ad Specifications
Website & eNewsletter
CLICK LINKS BELOW FOR DETAILS
Single Box
FEATURES
- 1 recipe/product image
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) IMAGE: 370x370
- (1) HEADLINE: 50 characters max (including spaces)
- (1) DESCRIPTION: 150 characters max (including spaces)
- CLIENT SUPPLIES: GIF/JPG/PNG format
- FILE SIZE: 40KB max
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
Row Takeover: 3 Columns
FEATURES
- Section header
- 3 recipe/product images
- Names and descriptions of recipes/products
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (3) IMAGES: 370x370 (GIF/JPG/PNG format; 40KB max each)
- (3) HEADLINES: 50 characters max (including spaces)
- (3) DESCRIPTIONS: 150 characters max (including spaces)
- URL/Tracking Links for products/recipes
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
Row Takeover: 2 Columns
FEATURES
- Section header
- 1 recipe/product image (large size)
- Name and description of recipe/product
AD SPECIFICATIONS
- (1) SECTION HEADER: 1200x200 (GIF/JPG/PNG format; 40KB max)
- (1) IMAGE: 600x500 (GIF/JPG/PNG format; 40KB max)
- (1) HEADLINE: 80 characters max (including spaces)
- (1) DESCRIPTION: 380 characters max (including spaces)
- URL/Tracking Link for product/recipe
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
Single-Sponsored Watch
FEATURES
- 100% SOV
- Includes images, product names, descriptions
- 100x100 logo (within header)
- 1200x200 modified leaderboard (image only, GIF/JPG/PNG, 15KB max) with URL/Tracking Link
- 3-4 rows
FOR EACH ROW, SELECT FROM ONE OF THE FOLLOWING
- (3) Three 370x370 images (GIF/JPG/PNG format; 15KB max each)
- HEADLINES: 50 characters max (including spaces)
- DESCRIPTIONS: 150 character max (including spaces)
- URL/Tracking Links for products/recipes
- (1) One 600x500 ads (GIF/JPG/PNG format; 40KB max each)
- HEADLINE: 80 characters max (including spaces)
- DESCRIPTION: 380 character max (including spaces)
- URL/Tracking Link for product/recipe
AD SPECIFICATIONS
- CLIENT SUPPLIES: GIF/JPG/PNG format
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the newsletter.
- ANIMATION: Animation is allowed, but not recommended; Flash / Rich Media is not allowed
- IMAGE DESCRIPTION FOR TEXT ONLY EMAILS: Copy (200 characters max) must be provided for viewing by recipients of only e-mails.
ADDITIONAL INFORMATION
- Ensure your image is legible in the small size this newsletter allows.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
- These ad units are responsive and will dynamically resize itself to fit on a mobile/tablet screen.
Recipe Watch / Product Watch Newsletter Guidance
Space & Availability
expand_moreYour salesperson will work with you to determine dates available for ad placement(s) you would like to reserve.
General Guidelines
expand_more- We reserve the right to approve all creative prior to launch.
- We reserve the right to edit, revise, or refuse advertising for any reason.
- Misleading advertising is not permitted. All content within ad creative must be legible (min. 10 pt font) and the speed of any animation should reasonably allow the user to read the advertisement in its entirety.
- Any advertisement or content that can be misread by the user as news, feature, etc. must be clearly labeled as an “advertisement”.
- We are not responsible for errors in customer-created or third-party delivered advertisements.
- We are not responsible for errors in advertisements/placements which are submitted after the materials deadline.
- We do not guarantee any given level of circulation, distribution, reach or readership for an advertisement.
- Credits for incorrect ad placements/creatives in the form of “make-goods” will only be provided if notification of the inaccuracy is provided within 48 hours following the posting error.
- We reserve the right to pick-up previous creative in the event no response is received from the advertiser/agency on record. Pick-up of previous creative under these circumstances will not be considered an error and no credits will be provided.
- Late delivery of materials may result in forfeiture of lost days in campaign.
Third-Party Ad Tags
expand_more- Third-party tracking URLs must be live for 2 weeks prior and 4 weeks post deployment.
URL Information
expand_more- All ad placements require a clickthrough URL that will direct from the ad image, logo and/or text copy.
- If you are creating a vanity URL for use with your placement, it will need to be available 2 weeks prior and 2 weeks post e-mail launch.
Outlook 2007 eMail Rendering
expand_moreOutlook 2007 uses Word 2007, and not Internet Explorer to render HTML e-mails. This has the following implications:
- No support for animated GIFs. The image will be rendered as static, only the first frame will display. Ensure animated GIFs have a link in the first frame.
- No support for Flash or other plugins. E-mail was not designed for Flash, this is not a new issue as it has always been a problem. Please take this into consideration when designing your ads.
Recipe Watch (NRN / RH) Dates
expand_more| ISSUE | DATE |
|---|---|
| Jan 2024 | Jan-25 |
| Feb 2024 | Feb-22 |
| Mar 2024 | Mar-21 |
| Apr 2024 | Apr-25 |
| May 2024 | May-23 |
| Jun 2024 | Jun-20 |
| Jul 2024 | Jul-25 |
| Aug 2024 | Aug-22 |
| Sep 2024 | Sep-19 |
| Oct 2024 | Oct-24 |
| Nov 2024 | Nov-21 |
| Dec 2024 | Dec-19 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (NRN / RH) Dates
expand_more| ISSUE | DATE |
|---|---|
| Jan 2024 | Jan-16 |
| Feb 2024 | Feb-13 |
| Mar 2024 | Mar-12 |
| Apr 2024 | Apr-16 |
| May 2024 | May-14 |
| Jun 2024 | Jun-11 |
| Jul 2024 | Jul-16 |
| Aug 2024 | Aug-13 |
| Sep 2024 | Sep-10 |
| Oct 2024 | Oct-15 |
| Nov 2024 | Nov-12 |
| Dec 2024 | Dec-10 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Product Watch (SN) Dates
expand_more| ISSUE | DATE |
|---|---|
| Feb 2024 | Feb-14 |
| Apr 2024 | Apr-10 |
| Jun 2024 | Jun-12 |
| Aug 2024 | Aug-7 |
| Oct 2024 | Oct-9 |
| Dec 2024 | Dec-11 |
NOTE: Dates subject to change. Single-sponsored eNewsletters have different dates. Please contact your rep for more info.
Materials Submission
expand_more- Materials are due 5 business days prior to start of campaign.
- Digital ad files are to be submitted via the SendMyAd portal at informa.sendmyad.com. With SendMyAd, you will be able to upload, review and approve your ads in a single process. SendMyAd flags quality issues that can affect deployment and suggests resolutions. The ad portal allows you to check and revise the ad. When the ad is ready, you will be able to approve and sign off on it. Select a media profile for and upload your ad material.
- If you are submitting multiple files, please choose “zip campaign” as type of placement.
- Send insertion orders to: orders@informa.com (fax: 913.514.7000)
- If you have any questions, please contact Jackson Bush, Campaign Analyst: jackson.bush@informa.com
Usage Rights of Submitted Ads
expand_moreFonts:
Informa and Nation’s Restaurant News prefers all fonts to be open source to avoid any usage fees from licensed fonts. Advertisers submitting materials must have the right to use the fonts present in the advertising creative submitted. If there is any doubt, open-source fonts must be used.
Images:
Advertisers must have the rights to use all images included in advertising submitted.