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FoodService Director

Covering Each Segment of Noncommercial Foodservice

FoodService Director (FSD) is the only industry resource for the entire onsite foodservice industry. As the trusted source for menu inspiration, best practices, legislation updates and more, FSD helps foodservice directors across segments stay ahead of the ever-evolving consumer landscape.

Gain access to our rates and 2025 content calendar today.

Dedicated Coverage to Key Segments


The high-volume noncommercial foodservice industry is a vital portion of the market for suppliers and manufacturers to penetrate. Foodservice Director engages the industry broadly, but also with devoted coverage to key industry segments:

  • K-12 Schools
  • Colleges & Universities
  • Hospitals and Acute Healthcare
  • Long-term Care Facilities
  • Senior Living
  • Business & Industry Dining
  • Recreation & Amusement
  • Contract Management Foodservice

Get the Most Out of Every Impression.


FSD is continuously investing in the quality of our audience, bringing you closer to the buyer. With our broad reach, strong audience engagement and targeting abilities, you can trust your message will get to the right decision-makers in noncommercial foodservice.

200,000+

monthly pageviews (avg.)

90,000+

monthly website users (avg.)

40,000+

flagship eNewsletter subscribers

25,000+

social media followers

Sources: Google Analytics (Jan-Sep 2024); Publisher Data (Sep 2024); Facebook/Twitter/Instagram/LinkedIn/Pinterest (Oct 2024)

Marketing Solutions


Advertising & Branding

Reach a large or hyper-targeted audience via display ads, newsletters, custom content, print and programmatic advertising.

Content Marketing

Fuel native marketing strategies with visual storytelling, content creation services and lead generation programs.

Direct Marketing

Apply first-party data and insights to build a targeted audience and reach them with display, social, e-mail advertising and more.

Industry Intelligence

Leverage our audiences for custom surveys that we can turn into lead generation programs and insights.

Lead Generation

Fill your sales funnel and drive leads with your content or partner with us on developing qualified leads.

Live Engagement

Our leading in-person conferences as virtual events help you build connections with decision-makers in each of our specified industries.

Our Experts


Peter Loibl

VP, Media Sales - NRN, RB, RH, FSD

Peter Loibl has 25+ years of B2B media experience and leads the sales, product solutions and customer success strategy for the foodservice brands.

Jonathan Maze

Editor-in-Chief - RB, FSD

Jonathan is a seasoned journalist and deeply covers finance and franchising in the foodservice industry. You may see him on your TV screens being frequently interviewed by news networks, or being quoted in several publications on his analysis and predictions for the restaurant industry.

Tara Fitzpatrick

Senior Executive Editor - FSD

For more than 15 years, Tara has been covering all segments of the onsite foodservice industry and across topics including menu trends, sustainability, farm-to-table, innovation and more. Tara is a frequent webinar and podcast host and has served on the board of directors for IFEC (International Food Editors Consortium).

There’s nothing we love more than partnering with clients.