Website Ad Specifications
Standard Display (728x90)
FEATURES
- Your ad will be highly visible.
- The ad is placed in a prominent position.
AD SPECIFICATIONS
- IMAGE SIZE: 728x90 (with 320x50 for mobile)
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
Standard Display (300x250)
FEATURES
- Your ad will be highly visible.
- The ad is placed in a prominent position.
AD SPECIFICATIONS
- IMAGE SIZE: 300x250
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
Standard Display (300x600)
FEATURES
- Prime real estate alongside content.
- Desktop display ad.
- Expandable (rich media) enhancements available.
AD SPECIFICATIONS
- IMAGE SIZE: 300x600
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
Site Takeover
FEATURES
- This offering provides the advertiser with the ultimate exposure.
- Every ad unit on the homepage will belong to the advertiser, and prevent the competition from showing at the same time.
AD SPECIFICATIONS
- IMAGE SIZE: 728x90 (with 320x50 for mobile); 300x250
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
Welcome Ad
FEATURES
- This offering displays an ad to the user on their first visit, for a specified length of time.
- “Sponsored Introduction” is displayed with a countdown.
- A “continue” link is included to ensure optimal user experience.
AD SPECIFICATIONS
- IMAGE SIZE: 640x480 (with 300x416 for mobile)
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATION: Animations should not exceed 15 seconds.
- POLITE DOWNLOAD: Downloads should not exceed 300KB.
- CREATIVE: Do not include a close button.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
In-Article Video Ad
FEATURES
- This offering provides optimal user experience and viewability, through in-article placement.
- The ad auto plays when more than 50% in-view on the user’s screen.
- This format provides a premium environment for short videos inside article content for more focused, attentive viewer engagement.
AD SPECIFICATIONS
- ASPECT RATIO: 16:9 (4:3 supported but player will have black bars)
- DIMENSIONS: 960x540 max (runs at 1280x720, responsive to page size)
- VIDEO LENGTH: 30 seconds max
- ACCEPTABLE FORMATS: MP4
- FILE SIZE: 4mb max
- CODEC: H.264 recommended
- SOUND SETTING: On
- BITRATE: 768kbps max
ADDITIONAL INFORMATION
- For MP4 files, we will have multiple media files to choose from and we choose the media file/quality based on the user’s bandwidth/connection, user’s bitrate, the Teads Player (Canvas vs. Non-Canvas), and slot size.
Interactive Video Ad
FEATURES
- This offering provides highly engaging viewability for video content.
- Rich media ads allow video to play within traditional ads.
AD SPECIFICATIONS
VIDEO
- ASPECT RATIO: 16:9 or 4:3
- RESOLUTION: 1920x1080 Max; 640x360 Min
- LENGTH: 90 Seconds Max
- ACCEPTABLE FORMATS: MOV, WMV, MP4, FLV, MPEG, MPG, AVI
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 60MB Max
AUDIO (optional, necessary only if provided video files don’t include embedded audio)
- BITRATE: 250 KBPS Max; 64 KBPS Min
- ACCEPTABLE FORMATS: MP3, AAC, WAV
- FILE SIZE: 10MB Max
IMAGES
- ASSETS: Logo, Expansion Background, Product Images, Coupons, Buttons
- ACCEPTABLE FORMATS: GIF, PNG, JPEG
- IMAGE SIZE: 810x550 for Expansion Background
ADDITIONAL INFORMATION
- AUDIO: Sound should be user-initiated only.
- CONTROLS: “Close X”, play, pause, rewind and volume are generally required.
- Full URLs are required for the video, images, buttons, etc.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
Interactive Chat Box
FEATURES
- New first-visit promotion
- Eye-catching, direct interaction with readers
- Push additional readers to custom/native content
- Excels at driving on-demand or registration for webinars
TEXT CHARACTER LIMITS
- Body and Answer text may be modified
- Body text – 170 character limit
- "Sponsored By" text – provide desired brand or product name
- Answers (Yes and No) – 20 character limit
BODY OPTIONS
- Additional Body Block – An additional body block can be added to expand the messaging. (Additional charges apply)
Webskin Ad
FEATURES
- This format offers advertisers the opportunity to brand around a web site, by leveraging traditionally unused portions of the page.
- The ad covers the left and right rails on a page (rails must be “clickable”).
AD SPECIFICATIONS
- IMAGE SIZE: 1700x1100 Recommended; 1510x1100 Min
- ACCEPTABLE FORMATS: GIF, PNG, JPEG (Static image), PSD, AI
- FILE SIZE: 200KB Max
CREATIVE
- The width across the website is 1200 pixels. Ad should be designed for dimensions 1510x1100 allowing for the site to be centered within the creative. Recommend 1700x1100 for widescreen monitors. Keep branding and messaging inside 155 pixel wide to left and right sides. Content beyond 155 pixels may not be seen on all monitors.
- Begin with a 1510 pixel wide x 1100 pixel high blank image. Create message content to be placed in two separate 155 pixel wide towers, placed on opposite edges of the blank canvas. Keep all-important text/call-to-action/logos above the bottom quarter of creative space and below the top 70 pixels of creative space (approximately 200-250 bottom and 70 top pixels that may not be seen on all monitors). If you wish to accommodate widescreen monitors (1700 pixel width max allowed), follow steps 1 and 2, then change your canvas width to 1700 pixels. You may place any design elements on the outsides of the towers, but please keep your important content (message, call-to-action, etc.) within the original 155 pixel wide towers. Leave first 70 pixels of space from top clear of important content as it will not always be visible.
ADDITIONAL INFORMATION
- URL: The entire wallpaper will be clickable or you can use multiple clicks (left and right); tracking pixels can be supported.
- The main website content area (including the leaderboard ad area) must remain as a white background.
- Informa will produce this ad, no third-party tags are supported.
Pre-Roll Video Ad
FEATURES
- A short clip that precedes editorial video content.
AD SPECIFICATIONS
- ASPECT RATIO: 16:9 (4:3 not supported)
- RESOLUTION: 640x360 Min
- LENGTH: 20 Seconds Max
- ENCODING: H.264 Format
- ACCEPTABLE FORMATS: MP4 (recommended), WebM, VP8
- BITRATE: 1500 kbps Max; 700 KBPS Min
- FILE SIZE: 100MB Max
- AUDIO: AAC Audio Recommended
ADDITIONAL INFORMATION
- This video must be VAST compliant.
- Informa reserves the right to edit images/copy that do not meet the specifications listed above.
Reveal Ad
FEATURES
- A bold ad with an unexpected scroll-to-reveal appearance.
AD SPECIFICATIONS
- RECOMMENDED ARTBOARD/CANVAS SIZES: Desktop – 817w x 560h, Tablet – 1024w x 1024h, Mobile – 736w x 736h
- RECOMMENDED SAFE AREA SIZES: Desktop – 817w x 560h, Tablet – 768w x 988h, Mobile – 320w x 568h
- ACCEPTABLE FORMATS: JPEG, GIF, PNG, Rich Media, Most Third-Party Tags
- FILE SIZE: 72 ppi, 200kb max; 100kb host-initiated subload
ADDITIONAL INFORMATION
- Close button not required.
- If ad features animation & audio, audio sound initiated by user click only.
- Background overflow ensures the ad fills the full ad area on larger devices.
SAFE AREA
- All important content should be constrained to the safe area and the safe area should be oriented in the center of the artboard/canvas.
- On the most common smaller screen sizes / resolutions, the only visible area will be the safe area – but if the user happens to have a larger screen size / resolution, they will see the safe area plus some of the background overflow.
- Some custom, rich media production may be necessary to serve Reveal animation ads.
Jumbotron Ad
FEATURES
- Full rich media interactivity
- Half-page ad unit expands to one of our largest screen sizes at user click
- Opportunity to fit multiple assets – messaging, video, image gallery, product samples, etc.
- Viewer stays in control of the ad experience
AD SPECIFICATIONS
- IMAGE SIZE: 300x600 (initial); 970x700 (expanded)
- CLIENT SUPPLIES: Third-Party tag or HTML5
- FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
- ACTION: Expands to left at user-initiated click; Closes via obvious “close” text or “X”
- BORDERS: Creatives without border must have high contrast background color that doesn’t
mimic the background color of the website - ANIMATION: 15 Seconds Max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB max additional file size allowed for host-initiated video; Unlimited file size for user-initiated video
- AUDIO: Muted on Initial Load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
Filmstrip Ad
FEATURES
- The Filmstrip ad includes a large canvas, full rich media interactivity.
- This offering includes high impact engagement features – scroll, click, hover and touch – allowing the user to explore up to 5 segments of the creative.
- Viewer controls are included for improved user experience.
AD SPECIFICATIONS
- IMAGE SIZE: 300x600 (initial); 300x3000 (expanded)
- CLIENT SUPPLIES: Third-Party Tag or HTML5
- FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
- ACTION: 300×600 viewable window in which total ad size of 300×3000 scrolls (five 300×600 segments); Scroll is user initiated
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for user-initiated video.
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
ADDITIONAL INFORMATION
- A 300x600 backup image is required (GIF, PNG, JPEG; 200KB Max file size).
Billboard Ad
FEATURES
- Higher viewability and larger canvas to showcase product offerings
AD SPECIFICATIONS
- IMAGE SIZE: 970x250 (desktop only)
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 200KB Max
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
- MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
Pushdown Ad
FEATURES
- The Pushdown ad includes full rich media interactivity.
- User-initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
- This format seamlessly retracts after a set period, or if the user opts to close the ad.
AD SPECIFICATIONS
- IMAGE SIZE: 970x90 (initial); 970x415 (expanded)
- CLIENT SUPPLIES: 3rd party tag or HTML5
- FILE SIZE: 200KB max (initial); 300KB max (polite download)
- ACTION: Expanded unit “pushes” page content down rather than expanding over page content at user-initiated click; Closes via obvious “close” text or “X”.
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB max additional file size allowed for host-initiated video; unlimited file size for user-initiated video
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
Floor Ad
FEATURES
- The Floor ad includes full rich media interactivity.
- This offering is a fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page.
- The ad begins collapsed, on user-initiated click the ad spawns a larger canvas that can support social, video and custom content integrations.
AD SPECIFICATIONS
- IMAGE SIZE: 1200x90 (initial); 1200x410 (expanded)
- CLIENT SUPPLIES: All creative assets, including designed layouts, pre-built animations and instructions for interactive components; Informa will execute final tag for all Floor ad units.
- FILE SIZE: 200KB max (initial); 300KB max (polite download)
- ACTION: Persistent unit that sits at the bottom of the screen; Expands up from center at user-initiated click; Closes via obvious “close” text or “X”.
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ASSETS FOR PRODUCTION: Videos, HTML5 source files, JPEG/PSD, Social Feeds
- ANIMATION: 15 seconds Max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for user-initiated video
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
ADDITIONAL INFORMATION
- CLOSE BUTTON: Close “X” is required in upper right hand corner on initial and expanded states.
- Informa will produce the ad tag for this unit; no third-party tags supported.
In-Article Expandable Ad
FEATURES
- The In-Article Expandable ad includes rich media interactivity.
- This format offers great user viewability, as the unit is positioned between two articles.
- The unit starts as a 728×90 leaderboard, and at user click, expands over the article area to 970×700.
AD SPECIFICATIONS
- IMAGE SIZE: 728x90 (initial); 970x700 (expanded)
- CLIENT SUPPLIES: Third-Party Tag or HTML5
- FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
- ACTION: Expands from center and above at mouse over or user-initiated click; Closes via obvious “close” text or “X”
- BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
- ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
- VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
- AUDIO: Muted on initial load
- AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)
Mobile Adhesion Ad
FEATURES
- Remains visible when scrolling.
- Persistent, above the fold ad placements.
- Available in standard banner sizes.
- Clickable hotspots are available.
AD SPECIFICATIONS
- IMAGE SIZE: 320x50 served as a 1x1 ad
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
- FILE SIZE: 50KB max initial load size; 200KB host-initiated subload
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
Mobile Adhesion Expandable Ad
FEATURES
- Full rich media interactivity.
- Hotspots are available and save space on small screens.
- Click action to sites or phone features.
- Starts as an adhesion banner ad that remains visible as user scrolls through content.
- On user click, expands to fill mobile screen.
- Background color option available.
AD SPECIFICATIONS
- IMAGE SIZE: 320x50 banner and 300x250 interstitial. Ads served as a 1x1 ad
- ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
- HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
ADDITIONAL INFORMATION
- ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
Website Ad Guidance
Space & Availability
expand_moreYour salesperson will work with you to determine dates available for ad placement(s) you would like to reserve.
General Guidelines
expand_more- We reserve the right to approve all creative prior to launch.
- We reserve the right to edit, revise, or refuse advertising for any reason.
- Misleading advertising is not permitted. All content within ad creative must be legible (min. 10 pt font) and the speed of any animation should reasonably allow the user to read the advertisement in its entirety.
- Any advertisement or content that can be misread by the user as news, feature, etc. must be clearly labeled as an “advertisement”.
- We are not responsible for errors in customer-created or third-party delivered advertisements.
- We are not responsible for errors in advertisements/placements which are submitted after the materials deadline.
- We do not guarantee any given level of circulation, distribution, reach or readership for an advertisement.
- Credits for incorrect ad placements/creatives in the form of “make-goods” will only be provided if notification of the inaccuracy is provided within 48 hours following the posting error.
- We reserve the right to pick-up previous creative in the event no response is received from the advertiser/agency on record. Pick-up of previous creative under these circumstances will not be considered an error and no credits will be provided.
- Late delivery of materials may result in forfeiture of lost days in campaign.
Third-Party Ad Tags
expand_more- Internal redirects, redirects, Java, iFrame and standard ad calls are accepted.
- Approved vendors include DART Motif, Atlas, PointRoll, MediaMind (EyeBlaster), Mediaplex.
- All other vendors should be run by your ad trafficker for testing and verification.
- Anti-caching documentation is required.
- All 3rd Party ad tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).
Browser Compatibility
expand_moreWe are aware that some rich media ads do not display using all browsers. Typically, this is seen in older versions of Mozilla Firefox and Microsoft Internet Explorer. Currently, this comprises approximately 10% of our users. We require a GIF ad to use in these instances. However, by signing the Insertion Order and submitting your rich media ad to us, you acknowledge that you have been informed of this and agree to the terms of your Insertion Order regardless of browser-related issues. Testing of creatives across browsers should be done prior to submission.
Materials Submission
expand_more- Materials are due 5 business days prior to start of campaign.
- Digital ad files are to be submitted via the SendMyAd portal at informa.sendmyad.com. With SendMyAd, you will be able to upload, review and approve your ads in a single process. SendMyAd flags quality issues that can affect deployment and suggests resolutions. The ad portal allows you to check and revise the ad. When the ad is ready, you will be able to approve and sign off on it. Select a media profile for and upload your ad material.
- If you are submitting multiple files, please choose “zip campaign” as type of placement.
- Send insertion orders to: orders@informa.com (fax: 913.514.7000)
- If you have any questions, please contact Jackson Bush, Campaign Analyst: jackson.bush@informa.com
HTML5 Specifications
expand_moreInforma supports HTML5 advertising on Informa sites. Ads created in HTML5 offer the benefit of working across devices and platforms. Advertisers are asked to submit their advertising tags or code via Informa’s ad portal: informa.sendmyad.com.
- File size for HTML5 creatives is 200kb for max initial file load.
- Information on click macro implementation must be provided.
- Advertiser/Client must host all files referenced in HTML5 ad.
- Static backup image file required (JPG, GIF, PNG). Any browsers incapable of displaying HTML5 will show the backup image.
- All HTML5 code must adhere to the ad guidelines and specifications for its respective ad unit.
- HTML5 code must be submitted in accordance to the ad unit’s submission lead time for proper testing and any necessary revisions.
- Informa’s ad server is Google DoubleClick for Publishers (Premium).
- Avoid using z-index as CSS layering styles can cause issues with elements on the website.
- Refrain from styling global elements like the body and universal tags (such as 1, h1, p, etc.) since these will interfere with the website’s styles.
HTML5 ads can be submitted as:
- Third-party tag.
- DoubleClick Studio creatives directly pushed to our DFP network from DC Studio.
- DoubleClick Campaign Manager tag (DCM inred).
- As broad adoption is still limited, HTML5-specific ad specifications have not been finalized by the IAB. As such, Informa HTML5 specs may be updated in the future.
HTML5 FAQ
expand_moreThere is a shift in web traffic to mobile devices as well as a decline in browser support for Flash. With the Flash changes, advertisers should be motivated to build ads that run on HTML5. Advertisers that move to HTML5 will have the benefit of being able to run the same creative across desktop, mobile and tablets.
What is HTML5?
HTML is the mark-up language used for the World Wide Web. Almost all web pages you visit on the internet are based around HTML code. HTML5 is simply the latest iteration of this mark-up language that allows for more dynamic, animated and interactive web pages. An HTML5 ad creative can be a single HTML file or it can be a set of HTML files, CSS files, JS files and images contained in a folder or series of folders.
Why is HTML5 important now?
The latest versions of Chrome prevents Flash from automatically playing. Google didn’t announce it was blocking ads but claiming to “intelligently pause content (like Flash animations) that aren’t central to the webpage.” Mozilla also made changes to disable Flash in Firefox.
Free resources on HTML5:
- DFP Premium and DFP Small Business: Swiffy Help
- Google Web Designer to build creatives in HTML5
Usage Rights of Submitted Ads
expand_moreFonts:
Informa and Nation’s Restaurant News prefers all fonts to be open source to avoid any usage fees from licensed fonts. Advertisers submitting materials must have the right to use the fonts present in the advertising creative submitted. If there is any doubt, open-source fonts must be used.
Images:
Advertisers must have the rights to use all images included in advertising submitted.