FEATURES

• Your ad will be highly visible.
• The ad is placed in a prominent position.

AD SPECIFICATIONS

• IMAGE SIZE: 300x250
• ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
• HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
• FILE SIZE: 200KB Max

ADDITIONAL INFORMATION

• ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
• MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
• Download our website ad guidance document for more information.

FEATURES

• This offering provides the advertiser with the ultimate exposure.
• Every ad unit on the homepage will belong to the advertiser, and prevent the competition from showing at the same time.

AD SPECIFICATIONS

• IMAGE SIZE: 728x90 (with 320x50 for mobile); 300x250
• ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
• HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag
• FILE SIZE: 200KB Max

ADDITIONAL INFORMATION

• ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
• MOBILE EXCLUSION: If mobile users are to be excluded from your Rich Media impressions, please inform us in advance.
• Download our website ad guidance document for more information.

FEATURES

• This offering provides optimal user experience and viewability, through in-article placement.
• The ad auto plays when more than 50% in-view on the user’s screen.
• This format provides a premium environment for short videos inside article content for more focused, attentive viewer engagement.

AD SPECIFICATIONS

• ASPECT RATIO: 16:9 (4:3 supported but player will have black bars)
• DIMENSIONS: 960x540 max (runs at 1280x720, responsive to page size)
• VIDEO LENGTH: 30 seconds max
• ACCEPTABLE FORMATS: MP4
• FILE SIZE: 4mb max
• CODEC: H.264 recommended
• SOUND SETTING: On
• BITRATE: 768kbps max

ADDITIONAL INFORMATION

• For MP4 files, we will have multiple media files to choose from and we choose the media file/quality based on the user’s bandwidth/connection, user’s bitrate, the Teads Player (Canvas vs. Non-Canvas), and slot size.
• Download our website ad guidance document for more information.

FEATURES

• This format offers advertisers the opportunity to brand around a web site, by leveraging traditionally unused portions of the page.
• The ad covers the left and right rails on a page (rails must be “clickable”).

AD SPECIFICATIONS

• IMAGE SIZE: 1700x1100 Recommended; 1510x1100 Min
• ACCEPTABLE FORMATS: GIF, PNG, JPEG (Static image), PSD, AI
• FILE SIZE: 200KB Max

ADDITIONAL INFORMATION

• The width across the website is 1200 pixels. Ad should be designed for dimensions 1510x1100 allowing for the site to be centered within the creative. Recommend 1700x1100 for widescreen monitors. Keep branding and messaging inside 155 pixel wide to left and right sides. Content beyond 155 pixels may not be seen on all monitors.
• Begin with a 1510 pixel wide x 1100 pixel high blank image. Create message content to be placed in two separate 155 pixel wide towers, placed on opposite edges of the blank canvas. Keep all-important text/call-to-action/logos above the bottom quarter of creative space and below the top 70 pixels of creative space (approximately 200-250 bottom and 70 top pixels that may not be seen on all monitors). If you wish to accommodate widescreen monitors (1700 pixel width max allowed), follow steps 1 and 2, then change your canvas width to 1700 pixels. You may place any design elements on the outsides of the towers, but please keep your important content (message, call-to-action, etc.) within the original 155 pixel wide towers. Leave first 70 pixels of space from top clear of important content as it will not always be visible.

ADDITIONAL INFORMATION

• URL: The entire wallpaper will be clickable or you can use multiple clicks (left and right); tracking pixels can be supported.
• The main website content area (including the leaderboard ad area) must remain as a white background.
• Informa will produce this ad, no third-party tags are supported.
• Download our website ad guidance document for more information.

FEATURES

• A bold ad with an unexpected scroll-to-reveal appearance.

AD SPECIFICATIONS

• RECOMMENDED ARTBOARD/CANVAS SIZES: Desktop – 817w x 560h, Tablet – 1024w x 1024h, Mobile – 736w x 736h
• RECOMMENDED SAFE AREA SIZES: Desktop – 817w x 560h, Tablet – 768w x 988h, Mobile – 320w x 568h
• ACCEPTABLE FORMATS: JPEG, GIF, PNG, Rich Media, Most Third-Party Tags
• FILE SIZE: 72 ppi, 200kb max; 100kb host-initiated subload

SAFE AREA

• All important content should be constrained to the safe area and the safe area should be oriented in the center of the artboard/canvas.
• On the most common smaller screen sizes / resolutions, the only visible area will be the safe area – but if the user happens to have a larger screen size / resolution, they will see the safe area plus some of the background overflow.
• Some custom, rich media production may be necessary to serve Reveal animation ads.

ADDITIONAL INFORMATION

• Close button not required.
• If ad features animation & audio, audio sound initiated by user click only.
• Background overflow ensures the ad fills the full ad area on larger devices.
• Download our website ad guidance document for more information.

FEATURES

• The Filmstrip ad includes a large canvas, full rich media interactivity.
• This offering includes high impact engagement features – scroll, click, hover and touch – allowing the user to explore up to 5 segments of the creative.
• Viewer controls are included for improved user experience.

AD SPECIFICATIONS

• IMAGE SIZE: 300x600 (initial); 300x3000 (expanded)
• CLIENT SUPPLIES: Third-Party Tag or HTML5
• FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
• ACTION: 300×600 viewable window in which total ad size of 300×3000 scrolls (five 300×600 segments); Scroll is user initiated
• BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
• ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for user-initiated video.
• AUDIO: Muted on initial load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

ADDITIONAL INFORMATION

• A 300x600 backup image is required (GIF, PNG, JPEG; 200KB Max file size).
• Download our website ad guidance document for more information.

FEATURES

• The Pushdown ad includes full rich media interactivity.
• User-initiated expanding canvas allows for extended viewability of videos, photos, animations, etc.
• This format seamlessly retracts after a set period, or if the user opts to close the ad.

AD SPECIFICATIONS

• IMAGE SIZE: 970x90 (initial); 970x415 (expanded)
• CLIENT SUPPLIES: 3rd party tag or HTML5
• FILE SIZE: 200KB max (initial); 300KB max (polite download)
• ACTION: Expanded unit “pushes” page content down rather than expanding over page content at user-initiated click; Closes via obvious “close” text or “X”.
• BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
• ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB max additional file size allowed for host-initiated video; unlimited file size for user-initiated video
• AUDIO: Muted on initial load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

ADDITIONAL INFORMATION

• Download our website ad guidance document for more information.

FEATURES

• The In-Article Expandable ad includes rich media interactivity.
• This format offers great user viewability, as the unit is positioned between two articles.
• The unit starts as a 728×90 leaderboard, and at user click, expands over the article area to 970×700.

AD SPECIFICATIONS

• IMAGE SIZE: 728x90 (initial); 970x700 (expanded)
• CLIENT SUPPLIES: Third-Party Tag or HTML5
• FILE SIZE: 200KB Max (initial); 300KB Max (polite download)
• ACTION: Expands from center and above at mouse over or user-initiated click; Closes via obvious “close” text or “X”
• BORDERS: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
• ANIMATION: 15 seconds max (initial load); Unlimited (user-initiated action)
• VIDEO: 1.1MB Max additional file size allowed for host-initiated video; unlimited file size for userinitiated video
• AUDIO: Muted on initial load
• AUDIO/VIDEO CONTROLS: Must have visible functioning controls (play/pause, mute, stop)

ADDITIONAL INFORMATION

• Download our website ad guidance document for more information.

FEATURES

• Full rich media interactivity.
• Hotspots are available and save space on small screens.
• Click action to sites or phone features.
• Starts as an adhesion banner ad that remains visible as user scrolls through content.
• On user click, expands to fill mobile screen.
• Background color option available.

AD SPECIFICATIONS

• IMAGE SIZE: 320x50 banner and 300x250 interstitial. Ads served as a 1x1 ad
• ACCEPTABLE FORMATS: GIF, PNG, JPEG, HTML, Rich Media, Third-Party Tag
• HTML5 AS: Third-Party Tag, DoubleClick Studio Creative, or DCM Tag

ADDITIONAL INFORMATION

• ANIMATED GIF: Animations should be limited to three loops, with a maximum of four frames.
• Download our website ad guidance document for more information.