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April 2022
HKT (GMT+8) Time ZoneVirtual event

Thomas Cheong
President of Asia at Principal Financial Group


Thomas Cheong is executive vice president of Principal Financial Group® and president of Principal Asia. He is responsible for leading the development of the retail pension, long-term savings and asset management business in Hong Kong SAR and Beijing, China, Singapore, Malaysia, Indonesia, and Thailand, while managing key partnerships in the region. He currently serves on the board of the company’s Asia entities including CCB Principal Asset Management, their China joint venture, Principal Asset Management Berhad, their Southeast Asia joint venture and Principal Islamic Asset Management Sdn Bhd.

Cheong joined Principal in January 2015 and has more than 20 years of management experience in Asia, holding various senior management positions with profit and loss responsibilities. His extensive experience in the asset management, pension, and life insurance businesses included appointments as president of North Asia for Principal International; CEO and executive director of Manulife Asset Management (Taiwan); country head overseeing Manulife's joint venture asset management business in mainland China; CEO of the Prudential UK's China and Malaysia asset management companies, and the director of corporate development in Prudential UK's Singapore life insurance business.

Cheong received his bachelor’s degree in econometrics, with first class honours, from the London School of Economics. He obtained an MBA from the Olin Business School of Washington University in St. Louis. Cheong currently sits on the regional advisory council (Hong Kong) for Washington University in St Louis.

Agenda Sessions

  • Keeping up with local regulation and due diligence in an age of uncertainty