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Doug Powell
VP, Design at IBM


I am a designer with more than 30 years of experience in a wide range of design disciplines. Between 2011-2013 I served as national president of AIGA, the professional association for design in the US. Currently, I am Vice President of Design at IBM where I direct the global scaling of design and design leadership across the 108 year-old tech company. IBM now has one of the largest enterprise design forces in the world, working in every global region, technical domain, and industry sector.

Agenda Sessions

  • How to Demonstrate Value in Design