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Leland Maschmeyer
Chief Creative Officer at Chobani

Profile

Since 2016, Leland has served as the first Chief Creative Officer of Chobani. In 2019, his role expanded to Chief Creative and Strategy Officer. In 2019, he became a World Economic Forum Young Global Leader. He is also a Board Member of the One Club for Creativity as well as the Co-Founder and former Co-Chief Creative Officer of COLLINS, the globally renowned design firm. Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age), ”30 Most Important Design Companies" (Fast Co), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).


Agenda Sessions

  • Creativity as a Strategy for Creating Growth: Lighting Up the Black Hole

    11:30am