Marissa FreemanChief Brand Officer at Hewlett Packard Enterprise
Marissa Freeman is the Chief Brand Officer of Hewlett Packard Enterprise. Since joining the company in 2013, Marissa has been leading through transformation, first with the historic split of HP into two separate entities, and then to the introduction and evolution of the HPE brand as it stands today. That work included positioning, messaging, advertising, and brand identity & design, symbolized by the iconic “HPE Element.” Today, Marissa leads HPE’s Experience Marketing Team driving brand strategy, global events, sponsorships, advertising, media and digital marketing. An accomplished marketing executive and creative leader with global advertising agency and client-side experience, Marissa specializes in creating brand evangelism among customers, employees, shareholders, analysts and partners; and using data and insights to drive business results.