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#FuseFactFriday: Sometimes Wrong Is Right

Posted by on 02 March 2012
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Here at the Next Big Design blog, we're already looking forward to April
when we will once again be heading to the FUSE conference. From now
until April 18th, we're bringing back our popular feature from 2011:
#FUSEFactFriday

FUSE Fact Friday will highlight some of the key takeaways from the 2011
conference, including inspirational quotes, main themes and more. Each
week, we'll dive in to our 2011 executive summary and remember some of
our favorite presentations and moments from last year. Today's FFF Fact
is:

"Let go of the need to be right at every stage of ideation
and research: focus on being right at the end."

Ren??e Whitworth wrote in our 2011 Executive Summary: "Luke Williams/Frog and John Silva/DuPuis both talked about
letting go of the need to be right at every stage of ideation
(Frog) and research (DuPuis) and rather to focus on being
right at the end"

Watch Luke William speak on making innovation work on the Fuse Design Vimeo channel:

To find out more about this year's FUSE, coming up in Chicago on April 18-20, visit the webpage. Plus, join us on Twitter, Facebook or LinkedIn to begin networking with the FUSE community now.

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