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Future of Consumer Behavior
April 26th-27th, 2022
VirtualAgenda EST

Ramkumar Ravichandran
Product Analytics Lead at Google

Profile

“A Data Science leader who delivered 20%+ Conversion lift, 60%+ CPE savings & $50M in annual revenue across my career. Enabled strategy, optimized execution and drove quantifiable impact with “Learn-Listen-Test” framework. Created and scaled Analytics, Experimentation and Data Science practice and team from scratch and advanced along the Analytics & Testing maturity curves, led cross functional teams during major initiatives and ran an effective Analytics & Testing program.”

▪ Created the Analytics Charter, laid down the Roadmap and drove maturity of Analytics Practice.

▪ Built high performing teams: Identify, hire, retain and grow talent to deliver on Analytics and
Testing roadmap and drive business impact. Key focus on business enablement, “put customer first”
and entrepreneurial mindset apart from problem solving, presentation and relationship management.

▪ Data Science Platform: Led and delivered Advanced Analytics/Deep Learning models for KPI
predictions, Attributions and Strategy formulation. Creating a Data Science platform for efficient
model production, Champion-Challenger and deployment/post deployment management at scale.

▪ “Learn, Listen & Test” Program: Set up and champion a “Learn, Listen & Test” framework to
maximize the efficacy and confidence in decisions. It combines Analytics, Research & A/B Testing to
generate insights, validate with Customer feedback and learn in the market before scaling.

▪ Opportunity sizing & delivery: Analytics to identify initiatives that maximize performance against
strategic goals & enable stakeholders through the execution phase to deliver at optimal RoI/timelines.

▪ Thought leadership & learning agenda (http://bit.ly/2aOB4Ls): Evangelist for Applied Analytics –
role of data, testing & research in decision making. Keynotes at international forums, blogging, contributions to various books & whitepapers. (Slideshare Pageviews: 71K+)

Ramkumar Ravichandran's Network

Agenda Sessions

  • Panel: Creating Consumer Connections: Customers as Humans

    11:00am