This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Future of Consumer Behavior
April 26th-27th, 2022
VirtualAgenda EST

Xavi Cortadellas
Head of Innovation and Design at Gatorade


Global Head of Design and Innovation for Gatorade, Xavi is in charge of creating the vision and development of Gatorade and other Sports brands Innovation and their expansion into technology platforms. Xavi also leads the Sports Design team in Pepsico developing the brand core identity across different consumer touch points including retail theater, packaging and brand experiences

Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil

Agenda Sessions

  • Hyper Personalization


Speakers at this event