Xavi Cortadellas

Head of Innovation and Design at Gatorade

Global Head of Design and Innovation for Gatorade, Xavi is in charge of creating the vision and development of Gatorade and other Sports brands Innovation and their expansion into technology platforms. Xavi also leads the Sports Design team in Pepsico developing the brand core identity across different consumer touch points including retail theater, packaging and brand experiences

Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil