This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

BEGINS IN:

  • 00
    DAYS
  • 00
    HRS
  • 00
    MINS
  • 00
    SECS
October 26-28, 2021
Online EventEST Time Zone

Gabriela McCoy
Director of Grey Goose, Patron & Agave Portfolio, Strategy, Insights and Analytics at Bacardi North America

Profile

Gabriela McCoy is obsessed with discovering how brands create an emotional connection with humans. She has 20+ years of global consumer insights experience working in top-tier companies in spirits, food, and FMCG researching everything from booze to burgers to condoms and dishwashing soap.


At Bacardi, the world’s largest privately held spirits company, Gabriela helps deliver a fearless and unconventional human-centric approach and inspiring vision for iconic brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, and BOMBAY SAPPHIRE gin.


Prior to Bacardi, she worked at Burger King and Reckitt Benckiser. Gabriela has an International MBA from the University of Miami and completed studies at Oxford University in England and at Ecole L’Etoile in France.

A Venezuelan-born, single-mom of two boys, Gabriela spends most of her weekends kayaking, fishing and planning for the next stamp on her passport as suffers from a severe case of wanderlust.

Agenda Sessions

  • PANEL // The Future of Insights

    11:30am

Speakers at this event