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Ever wonder what will become the next big thing in food? The next kale or sriracha? Datassential knows. We make the food industry smarter by providing trend software, predictive analytics, and consumer insights that help manufacturers, food retailers, and chain restaurants innovate and sell more intelligently. Get a free copy of our FoodBytes monthly magazine at to experience food with a story for yourself.

Datassential is a leading market research firm for the food industry based in Chicago and founded in 2001. We combine research with expert insights from a team of creative, inquisitive problem-solvers and food lovers. We are a full-service firm offering both syndicated and custom research solutions to a number of Fortune 500 clients. Datassential maintains the Opera™ Panel, the largest database of foodservice purchasing and menu decision makers, as well has the largest and most accurate menu database and flavor analysis tools in the marketplace today.

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