Niclas AnderssonExpert Associate Partner, Design at McKinsey & Company
Niclas is chief business officer at Veryday, the leading European design firm, which, following its acquisition in late 2016, joined McKinsey Design. In this role, he is responsible for much of Veryday’s direction in strategy and implementation. Niclas is also leads a global team with offices in Dubai, London, New York, Singapore, and Stockholm.
His experience in consumer insights, market analysis, strategy, design, and engineering—combined with an instinct for commercial appeal and the application of suitable business models—brings a holistic scope to projects. He helps clients make progress strategically, as well as concretely and operationally, due to his experience with a broad range of global companies.
He serves clients as a senior adviser on consumer-insight, strategy, and branding and communication projects for clients such as 3M, Bahco, BBDO, DuPont, Eli Lilly, Electrolux, Gillette, IKEA, Johnson & Johnson, Microsoft, LG, Nestlé, Novartis, Novo Nordisk, Oticon, Peak Performance, PepsiCo, Pfizer, Procter & Gamble, Samsung, Scania, Unilever, and Volvo.