Gen Y Addicted to Social Media

The University of Maryland recently did a study to test the effects of Generation Y separating from all forms of technology, in specific, iPods, cell phones and computers. Two hundred Maryland students were separated from all forms of media for 24 hours.

After 24 hours with no media interaction, the words the students used to describe the experience were much like those of drug and alcohol addictions: In withdrawal, Frantically craving, Very anxious, Extremely antsy, Miserable, Jittery, Crazy.

Generation Y uses their media not only to stay connected with the world they have built, but also as a news information source. Many don't watch the news, but instead find out about major events from Twitter and Tumblr. The article also noted that much of Gen Y was oblivious to branded news and information.

Read the full article here.