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Michael Nielsen
Founder & FreightTech Advisor at S-Nielsen Advisory Services


With more than 30 years of experience digitizing the container shipping industry Michael provides insights on transformation and innovation.

Prior to starting his own business in 2020 Michael co-founded INTTRA and lead the commercial growth for over 20 years. INTTRA became the largest B2B e-business network in container shipping with participation of leading ocean carriers, shippers and service providers. 

 At Maersk, earlier in his career, Michael was one of the pioneers leading the design and implementation of digital solutions to customers and developing the digital channel strategy.

 Michael holds a diploma in International Trade from Copenhagen Business School and Executive Management from Harvard Business School. 

Agenda Sessions

  • The next phase of digitisation and automation in liner shipping