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Jennifer Dorian
Executive Vice President and General Manager at Turner Classic Movies (TCM)

Profile

Jennifer Dorian is executive vice president and general manager of Turner Classic Movies (TCM). In her role, Dorian oversees the day-to-day operations of TCM, including all strategy, business development, marketing, branding, digital initiatives, programming and on-air campaigns. Dorian is charged with growing and developing the TCM brand by implementing strategic, innovative and revenue-generating business initiatives that secure the network as a preeminent lifestyle brand. Dorian’s oversight includes implementation of dynamic and immersive brand extensions such as TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, spearheading revenue-generating initiatives through the networks' online storefronts and e-commerce, and cultivating the networks passionate fan base.

Previously, Dorian also served as general manager of FilmStruck, Turner’s first direct-to-consumer streaming service. Dorian led the ideation, planning and implementation of FilmStruck, a critically acclaimed premium streaming destination, which offered a comprehensive library of arthouse, indie, foreign, cult and classic Hollywood films, in partnership with Warner Bros. Digital Networks and the renowned Criterion Collection. She was responsible for overseeing the strategic planning and operations for subscriber growth and retention, as well as all marketing, branding, digital initiatives, and programming for the streaming service, which shut down in 2018.

Dorian also managed the Turner Portfolio 360 Brand Strategy, where she led a company-wide initiative to identify new opportunities for revenue growth from 360-degree brand extensions across Turner networks, franchises, talent and characters. Working directly with brand managers, she oversaw a collaborative strategic planning process to formulate the strategy, vision and approach to launching new businesses in a coordinated effort across the portfolio, while providing support to the individual business units as they pursue innovative and profitable brand extensions.

Dorian’s other previous roles during her past twenty years at Turner include chief strategy officer for Turner Entertainment Networks, overseeing strategic business planning and brand identity development and image marketing for TBS, TNT, truTV and TCM. Dorian led the development of the TNT “We Know Drama” brand, which helped propel the network to rank as ad-supported cable's #1 network in delivery of key adult demos for six consecutive years. Dorian also oversaw the creation and implementation of the "TBS Very Funny" brand. Both brands were recognized by the industry and named into the CTAM Marketing Hall of Fame.

Prior to joining Turner in 2000, Dorian was director of strategic services for sports and leisure marketing at The Coca-Cola Co., based in Atlanta. In that capacity, Dorian oversaw a portfolio of U.S. sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Dorian was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo. She joined the company as assistant manager of new product development. Dorian also served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and the former BellSouth.

Dorian holds a master of business administration degree from the University of Texas at Austin and a bachelor's degree in economics from Emory University. She currently serves on the board of the Atlanta Beltline Partnership and the Path Foundation. She previously served on the marketing committee for US Fund for Unicef and the board of the Atlanta Convention and Visitors Bureau. Dorian has received numerous accolades over the course of her career, including being named as of the Atlanta Business Chronicle’s “Women Who Mean Business” and Cablefax’s “Most Innovative People in Multiscreen” and “Most Powerful Women in Cable.” She has also been recognized by Women in Cable Telecommunications (WICT) with the Horizon Award as well as one of their Women to Watch, and was named as one of Brand Week Magazine’s “Brand Builders.” Dorian was also recognized as Working Mother Magazine’s “Working Mother of the Year” in 2017.  Most recently, she received a Lifetime Achievement Award from the American Marketing Association Atlanta chapter.

Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world highlighting the entire spectrum of film history. TCM features the insights from hosts Ben Mankiewicz, Alicia Malone and Dave Karger, plus interviews with a wide range of special guests and serves as the ultimate movie lover destination. Currently in its 25th year as a leading authority in classic film, TCM offers critically acclaimed series like The Essential with Ava DuVernays, along with annual programming events like 31 Days of Oscar®  in February and Summer Under the Stars in August. TCM also directly connects with movie fans through events as the annual TCM Classic Film Festival in Hollywood, the TCM Big Screen Classics series in partnership with Fathom Events, as well as through the TCM Classic Film Tour in New York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.

Agenda Sessions

  • Panel Purpose Led Brands - Consumer Attitudes and Expectations

    4:25pm