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Jon Bostock
Co-Founder and CEO at Trumans


Always choosing to go against the grain, Jon Bostock has consistently succeeded at the toughest challenges presented by companies both large and small. Over the course of nearly a decade at General Electric, he reinvented the company’s sprawling appliances division, devising ways to grow share and profitability, all the while competing against an ever-increasing number of entrants. His success led to his selection to join company leaders at 30 Rock and develop startup ventures for the industrial bellwether, including one that immediately delivered $25 million in revenue.

In 2016, Jon joined fan and light maker Big Ass Fans as its first chief operating officer. He implemented a metric-driven management system that saw revenue rise 15 percent and profitability quadruple in his first year. He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average. Over the following year, he initiated and shepherded a sale that valued the company at $500 million.

Following the sale, Jon sought a new challenge and joined with Big Ass Fans Global Marketing Director Alex Reed to found Truman’s, a household cleaning products company designed for today's consumer with an emphasis on simplicity, convenience and sustainability. The company’s four cleaners use auto-dispensing concentrate cartridges with customers simply adding water at home and reusing the same bottle over and over. By contrast, competitors rely on wasteful single-use plastic bottles. It takes 31 semi-trucks of their ready-to-use cleaners to equal just one semi-truck of the equivalent of Truman’s refill cartridges.

Agenda Sessions

  • Building a CPG Brand for Sustainability Without Sacrifice