October 19-21, 2021
Refine Commercial Operations for Effective, Compliant Health Care Provider Interactions
Now in its 5th year, HCP Engagement Strategies unifies key stakeholders to benchmark winning frameworks for effective physician interactions, from both a compliant and commercial excellence perspective. Consider virtual interaction strategies, cross‑functional approaches, digital tools and technologies, contract operations, medical education materials and much more with like‑minded industry counterparts.
What to Expect at This Year's Virtual Event
Critical Content to Enhance Comprehensive HCP Interactions
- Assess the State of the Industry – Predictions for the Future of Compliant, Effective HCP Interactions
- Enforcement Panel: DOJ Insights and Guidance on Reducing Risk
- PhRMA Keynote Address: Code Updates on Interactions with Health Care Professionals
- Apply Lessons Learned and Operationalize Details Released in the OIG Speaker Programs Special Fraud Alert
- Filling in the Gaps – Promoting Commercial and Compliance Team Collaboration
Innovative Event Format & Virtual Platform
- Dedicated Content Spotlight Days: Compliance Optimization and Commercial Excellence
- Interactive Benchmarking Table Talk
- Conference content, networking and exhibit booth available in the virtual platform for 30 days post-event
- Access to the ConnectMe platform, boasting dynamic features, including attendee and company profiles, advanced search capabilities, virtual networking, meeting scheduling and so much more.
PhRMA Keynote Speaker | Merlin Brittenham
Merlin Brittenham is an attorney at the Pharmaceutical Research and Manufacturers of America. He works across a variety of functions at PhRMA, including international pharmaceutical ethical codes and consensus frameworks, contracts and compliance, U.S. state policy issues, privacy legislation and regulations, and PhRMA’s compliance with antitrust regulations and other requirements. He works closely with representatives of APEC, IFPMA and other trade associations to provide PhRMA’s viewpoint on issues related to international ethical guidelines. Merlin graduated from Stanford University with a Bachelor of Arts in Public Policy and earned a Master of Public Health and Juris Doctorate, both from Columbia University.