Health Insurer Opens up Shop

Blue Cross Blue Shield of South Carolina has opened up a strip mall store in Mount Pleasant, South Carolina. Relatively new to the health insurance industry, this store will provide a way for customers to buy individual, group and children's insurance. It will also provide an alternative to calling help numbers, as employees in the stores will answer questions about insurance program benefits.

This type of customer care is new to the health insurance industry. Do you think this will catch on beyond Blue Cross Blue Shield?

Source: AP