How can eBay help your research?

In a recent article at MJLComputer.com, they look at eBay as a valuable tool for market research. The website Pulse.Ebay.com looks at the current trending topics on eBay. This can be benficial to sellers who are looking to appeal to consumers tastes. Since eBay is a market place that is open 24 hours a day, it's appeal to the market and ability to show current desires is huge.

What do you think? Do you see eBay Pulse as a valuable tool?