How do you create loyalty?

The Sacramento Bee recently wrote an article on how companies should be continuing to create great customer service. However, with dwindling customers, how are they going to do this? They're also facing fewer working staff to give the customers the service they truly deserve. The news article collects thoughts from store owners and customers from around the country.

How are you continuing to give your customers the great service they deserve, even though you may be a little short handed?