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Farzaneh Majed
CEO & Managing Partner at Transform Alliance


As the CEO and Managing Partner of Transform Alliance (TA), Farzaneh is committed to assisting organizations to achieve transformation through the engagement of their people. Having identified the mission of the organization, clients are guided and closely monitored on the journey from Strategy Formation and Implementation of Change Management. A key focus throughout is the end result and measurement of the ROI on projects.

Farzaneh is ROI Institute Partner and Balanced Scorecard Institute Strategic Partner and Advisory Board Member with over 20 years of successful business development, change management and innovation experience who has a passion for excellence and thrives on driving change. Farzaneh’s extensive career at the global level has resulted in many successful initiatives being adopted lucratively. She believes in simplifying processes and delivering results through strategic planning and effective execution.

Farzaneh is a Key Performance Indicator Professional (KPIP), Balanced Scorecard Master Professional (BSMP), Certified ROI Professional (CRP) and has a Master’s Certificate in Project Management from George Washington University. She has an Honours degree in Combined Sciences from the University of Brighton, UK.

Agenda Sessions

  • The Value of Human Capital Investment in the Oil Industry

  • Change Management During a Pandemic/ Communicating and Managing Change

  • Measuring What Matters: Measuring the Success and Positive Impact of Performance Improvement Initiatives


Speakers at this event