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Lama Al-Masri
People Experience Director at Saudi Telecom Company


Lama leads Employee experience at Saudi Telecom Company, dedicated to cultivating strategy that humanize the workplace. Applying cognitive analytics toolsets, she turns feedback into actionable insights, offering executive counsel and driving organizational change activities – big and small – aimed at developing new perspectives and elevating the employee experience.

With 15+ years of dual career experience in HR and IT, Lama dedicates in helping corporate leaders achieve business results by driving culture and engaging employees with the organization, their colleagues, and their work through effective programs and communications to result in a positive and rewarding work environment and excellent productivity and efficient processes.

Passionate about putting people first in each endeavor. Prior to joining STC in 2018, Lama spent 14 years at Saudi Aramco Oil and Gas Company, where she has started her career. She is certified in different key disciplines: HR Management, Leadership Management, Digital Business Transformation Management from CXO, in addition to seven different SAP certifications. This integration of knowledge and capability drives her holistic approach in addressing new challenges.

She has a MS in Human Resource Management “HRM” from Texas A&M University with high honors. When not working, Lama enjoys reading and learning new things and planning for the next adventure with her family.