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HRSE (HR Summit & Expo)
Masterclass by Dave Ulrich: 23 October 2023
Conference & Exhibition: 24 - 25 October 2023
Future Workplace Awards: 24 October 2023
Workshops: 26 & 27 October 2023

Lucy D'abo
CEO at


Having lived in the Middle East for over 40 years, Lucy’s senior management advisory on culture transformation and people development strategies, as well as consultancy on internal communications and brand purpose is uniquely placed in the region. Lucy is proud to deliver first-hand the infinite power of a positive culture on both business performance and employee engagement to make great culture the norm not the exception within workplaces around the world. She has been providing professional consulting services to clients and businesses across the Middle East, Africa and Europe since 1998. In 2021, Lucy launched together, a dedicated workplace culture consultancy focusing on 3 areas, People, Purpose and Culture. A multi-award-winning CEO and entrepreneur who knows what it means to build, manage and perform in the business world with culture at the core. Her first business, DABO & CO, which she co-founded with her sister, Camilla d’Abo, was the leading independent communications agency in the Middle East (subsequently acquired by the world’s largest PR agency, Edelman) demonstrating that culture is a business superpower. Lucy has been recognized in the top 50 of Inspiring Female Leaders 2022 by Arabian Business, Entrepreneur of Year by the SME Stars of Business Awards 2015 and named as one of the 50 Most Influential Brits in the Arabian Business index in 2013 and 2014. Her company, DABO & CO, was also listed in the Top 10 ‘Great Places to Work’ Index 2 years consecutively, ranked in the Dubai SME 100 and received over 30 industry awards for the quality and creativity of the work. She is also committed to supporting women in business is a Board Member of Global Women in PR MENA and is an Excecutive Coach. Lucy is an experienced public speaker on topics including Brand Culture, Purpose, Entrepreneurship and Female Empowerment and has featured in several podcasts including Business is Personal with Dr. Corrie Block and The Drive to Succeed. Lucy lives with her husband Chris, her three children (Jack, Poppy and Florence) and their two dogs Leo the Labrador and Poppy the Cocker Spaniel (yes the dog and daughter share the same name!!!)