Michael PlattDirector, the Wharton Neuroscience Initiative; James S. Riepe University Professor Marketing Department; Wharton School Department of Neuroscience; School of Arts and Sciences University of Pennsylvania at The Wharton School
Michael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience - and conceiving innovative ways to find the answers. Principle questions focus on the biological mechanisms that underlie decision-making and social interaction, the grasp of which has broad-scale implications for improving health, welfare, and business in societies worldwide. Broad expertise in anthropology, psychology, economics, evolutionary biology, ethology, and marketing, in addition to collaborations with colleagues in these fields, have enabled him to reach ever-deeper levels of understanding about the neural bases of decision making and cognition. Current interests focus on applying insights and technology from brain science to business, particularly questions in branding, marketing, management, finance, and innovation. Michael received his B.A at Yale and his Ph.D. at the University of Pennsylvania, both in anthropology, and did a post-doctoral fellowship in neuroscience at NYU. His work has been supported by the National Institutes of Health, the Klingenstein Foundation, the McDonnell Foundation, the EJLB Foundation, the Simons Foundation, and the Department of Defense, among others. He is winner of a MERIT award from the National Institute of Mental Health, the Williams Faculty Research Prize in the Duke University School of Medicine, and was an Alfred P. Sloan Foundation Fellow. He has given the Neal Miller Memorial Lecture at Yale, the Sage Lecture at UC Santa Barbara, and has received the Astor Visiting Professor award at Oxford University (deferred). Michael has authored over 140 peer-reviewed papers and over 60 review and opinion papers, and his work has been cited over 13,000 times. Michael is an editor of major textbooks in neuroscience and cognitive neuroscience, and he is a former president of the Society for Neuroeconomics. A revered instructor and mentor, Michael won the Master Teacher/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former Director of the Duke Institute for Brain Sciences, former Director of the Center for Cognitive Neuroscience at Duke University, and founding Co-Director of the Duke Center for Neuroeconomic Studies. Michael’s work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, the Guardian, and National Geographic, as well as on ABC’s Good Morning America, NPR, CBC, BBC, MTV, and HBO Vice. He has also served as a consultant on several films, including The Fountain (Warner Bros, Darren Aronofsky, director), currently serves on the Scientific Advisory Boards of several companies, as well as the World Economic Forum Global Future Council on Brain Science, and is co-founder of Cogwear LLC, a revolutionary new neurotechnology startup.