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Paul Firth
Managing Director at ICAS


Paul Firth has over 28 years of corporate health and management experience. He started his career at AXA, one of the largest global insurers, and rose through the ranks to become part of their senior management team. When an opportunity came up to be part of the preventative side of health care, Paul joined the Employee Assistance Programme team at AXA. Paul is a seasoned professional in the area of corporate wellness and mental health with over 16 years of EAP experience. He established the ICAS MENA operations in 2010 and has grown a profitable business and team that supports over 180,000 lives and 120+ clients in 18 countries. When not working, Paul enjoys golf, football, and walking his gentle ridgeback, Luna.

Agenda Sessions

  • Live Session: Mental Health in the Workplace

  • Live Session: Investing in Employee Wellbeing - What is the Return on Investment for a Wellness Programme?