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Yusra Baqi
Head - Corporate Communications and Happiness at Aafaq Islamic Finance


Yusra Baqi is supremely motivated Head of Corporate Communication & Happiness expert with strong vision, enthusiasm and a solid understanding of the practical side of creating happy and productive employees of aafaq Islamic Finance. She’s graduated as a Chief Happiness and Positivity Officer (CHPO) for Happiness and Wellbeing Program (Private Sector) on 21st May 2017 with the State of Happiness.

She helps coordinate the implementation of the National Programme for Happiness and Wellbeing initiatives within the entity; manage, coordinate and follow-up on initiatives and projects to promote happiness and positivity in the UAE. She has a unique background of banking since 2010 as an Area Manager of Masreq (Gold), Head of Retail Islamic Banking in 2011 with Masreq Bank, Head of Women Private Banking in 2012 with Abu Dhabi Islamic Bank (ADIB) and Head of Branches & Islamic Banking in 2012 with United Arab Bank (UAB). Yusra have the passion in life and born to be a leader. She continues serving and participating in different kind of charity works and helped different charitable societies. She gone through many different leadership trainings and achieved prestigious awards such as Happiness @Work: Best Employee Engagement Program Award & Best Workplace Wellness Program Award from Sustainable Minds and The Highest Number of Happiness Meter Votes Awards from Dubai Economy.