Lauren ColeSenior Vice President, Launch Excellence at ConnectiveRx
Profile
Lauren’s comprehensive background in the market access and patient support ecosystem gives her a sought after 360-degree perspective on the subject. She’s held functional and strategic oversight roles in specialty brand access at biopharma companies (AMAG Pharmaceuticals, Akebia Therapeutics, and Zealand Pharma), solutions providers (Lash Group – Amerisource Bergen) and has been an access strategy consultant (Archbow Consulting).
As SVP of Launch Excellence at ConnectiveRx she provides leadership for the design of brand program launches and transitions with a focus on strategic goal achievement, operational effectiveness, risk mitigation, and revenue optimization. She and her team ensure that client solutions meet their enterprise expectations and can be implemented effectively.
Agenda Sessions
Lessons From the Edge: Six Things That Can Make a Hub Launch Go Wrong and How to Control Them
, 11:50amView Session