Burcu SenelGlobal Head of Propositions, Global Trade and Receivables Finance at HSBC
Burcu is the Global Head of Propositions within Global Trade and Receivables Finance [GTRF] serving both Global & Commercial Banking clients across all segments. She has recently taken her current role to set-up the focus on Client Propositions within GTRF to deliver bespoke and innovative solutions to clients with a holistic approach to create incremental value. She is passionate about delivering seamless client experience and is convinced that is a true competitive differentiator in the financial industry.
Before moving to GTRF, her last role was heading business development for Corporate, Financials and Multinationals Banking within GB where she had the opportunity to take an active role in driving the innovation & digital agenda and improved client experience journey and represent GB in various strategic initiatives across the Group around Ways of Working, Brexit and Sustainability.
With more than 15 years of corporate banking experience, Burcu has held a number of positions over the years, predominantly at HSBC, ranging from covering Global & Corporate Banking clients to Multinational subsidiaries in Technology, Telecom & IT, and Consumer & Industrials space in addition to focusing on business development and strategy for GB clients within the GB Management Office.