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Effie Datson
Global Head of Family Office at Barclays


Effie Datson joined Barclays in June 2020 as Global Head of Family Office.

She is responsible for building, managing and growing our Global Family Office (GFO) proposition and product set, and to deliver the One Barclays mandate. Working in partnership with the business, product heads and COO team she brings focus and capability to the coverage effort of the largest global clients across the Private Bank.

Effie has more 25 years’ experience in financial services and a wealth of expertise in product and business development for complex financial solutions across alternatives, derivatives and structured products and investment expertise in multi-hedge fund portfolios. She joined Barclays from UBP where she was Head of Hedge Funds. Prior to joining UBP, Effie held senior roles at banks including Goldman Sachs and Deutsche Bank, where she was responsible for distribution of liquid alternatives and sustainable investing.

Effie holds an MBA from Harvard Business School and an AB magna cum laude from Harvard College. She is founder and former board member and chair of 100 Women in Finance (formerly, 100 Women in Hedge Funds) in EMEA.

Effie is based in London. She is an avid marathon runner, competitive cross-country skier, and has two lovely - and very British - children.

Agenda Sessions

  • The new investment vehicles for family offices