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5 minutes with Sheryl Brown, Females and Finance


Sheryl Brown is the Founder of Females and Finance - a community working together to find solutions for women working in the financial services industry. 

We spent five minutes with Sheryl to pick her brains on future trends, what to watch out for and her advice for attending Inside ETFs 2020. 


What's the biggest change you see affecting the industry in the coming months? 

As someone who comes from the once traditional commission-based insurance sector, the proliferation of fee-only financial advice and the powerhouse it's becoming is a significant change affecting the ETF market in my opinion. At Females and Finance, we have even partnered with Advanced Planning Educational Group to offer our insurance-only community members 101 courses in financial advice simply because we see the dominance in this space.

Why are ETF-focused events important? 

We need more conferences to address Exchange Traded Funds because they are growing in popularity - and conferences designated specifically for them are great, but I think we need more breakout sessions at other industry events to address what they are, how they work, and why they are necessary in the financial planning space.

What are you looking forward most at Inside ETFs 2020? 

This is my first time at the Inside ETFs conference (although because of #FinTwit I feel like I've been coming for a while now!). I'm most looking forward to listening to the different speakers and always learning. I love learning new things!

What is your best piece of advice for those attending for the first time? 

I would advise that every person attending should be on Twitter and follow the #FinTwit community for updates. You'll learn a lot there, too.

What is your biggest concern about the markets going forward? 

Election uncertainty absolutely needs to be acknowledged no matter which side of the ballot you fall on. I would also say I continue to stay abreast of the wealth and income inequality, too, simply because my Females and Finance community supports such broad diversity, equity, and inclusion parameters, so these are topics are discussed heavily in our network.

How is the advisory industry changing? 

We all witness lots of mergers and acquisitions within the advisory community. But I think the differentiation of good financial advice and great financial advice will come by way of personalization vs. customization. Technology allows our clients to customize their experience, but you can't just check-in here or there anymore with clients and call that 'great service.' There is too much data available today and all of it coming at us in nearly real-time increments. Those FAs who are taking the pulse of their clients regularly will win the overall loyalty in the end.