Jordan Farris

Head of ETF Product Development at Nuveen

Jordan oversees ETF product development at Nuveen. He is responsible for developing and bringing Nuveen ETFs to market, as well as overseeing the ongoing management of those ETFs.

Prior to joining the firm in 2016, Jordan was director of ETF product development for Guggenheim Investments, where he was responsible for overseeing the development and launch of ETFs within the equity, passive fixed income, active fixed income, and currency asset classes. 

Jordan graduated with a B.A. from the University of Michigan and an M.B.A. from Northwestern’s Kellogg School of Management with focuses on Analytical Consulting, Management Strategy, and Finance.