This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Inside ETFs
May 21 - 24
The Diplomat Beach ResortHollywood, Florida

Samantha Russell
Chief Evangelist at FMG Suite


Samantha’s passion is helping financial advisors understand digital marketing strategies and switch their mindset from an "outbound cold sales" to a "warm inbound" approach. The strategies she enjoys teaching (including optimal website design, SEO, content marketing, social media and video) have helped thousands of advisors to experience significant organic growth and new business over the last five years.

Over 10,000 financial professionals have heard Samantha deliver this message on stage at financial conferences, and even more have read about it in the pages of well-known industry publications.

In 2020, Samantha was honored with the InvestmentNews 40 Under 40 award and that same year was honored to be named to the "10 to Watch" list by

She was part of the original five-person team that launched Twenty Over Ten and now serves as Chief Evangelist at FMG Suite. There is nothing Samantha finds more inspiring than being able to empower advisors to market themselves effectively, and she gets a thrill from each message received from those financial advisors who are enjoying returns on their marketing investments.

Agenda Sessions

  • A Leading EDGE Experience