TV
Insights on Diversity in America from US Census Bureau, Univision, TV One & HBO Latin America
Earlier this year, the U.S. Census Bureau projected that
"by 2042, so-called racial minority groups will make up the majority of
the U.S. population."
"by 2042, so-called racial minority groups will make up the majority of
the U.S. population."
New technologies and viewing behaviors are not the only
things that media professionals have to worry about - the new challenge is
connecting with an ethnically diverse audience. What are you doing to better
understand this "new America" and engage with them on a deeper level?
things that media professionals have to worry about - the new challenge is
connecting with an ethnically diverse audience. What are you doing to better
understand this "new America" and engage with them on a deeper level?
The Media Insights & Engagement Conference has brought
together research leaders from ethnic networks (including MNet America, TV One
and Univision) to discuss The Changing Face of America with the U.S. Census
Bureau's Data Dissemination Specialist, Marilyn Stephens. This keynote and
panel discussion will present an overview of ethnic population growth and their
incredible spending power, as well as viewership, media consumption and more.
together research leaders from ethnic networks (including MNet America, TV One
and Univision) to discuss The Changing Face of America with the U.S. Census
Bureau's Data Dissemination Specialist, Marilyn Stephens. This keynote and
panel discussion will present an overview of ethnic population growth and their
incredible spending power, as well as viewership, media consumption and more.
The
Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Download the conference brochure for full details: http://bit.ly/1xPvEBC
Plus, you'll also hear from HBO Latin America on:
Decoding the Entertainment Landscape in Latin America Across
Generations
In order to understand the evolution and current state of the Latin American
Media Consumer, HBO Latin America conducted an audience segmentation study to
uncover the consumption habits and traits that define today's generations. By
uncovering these specific segments, HBO can more specifically target their
heavy consumers, loyal viewers and potential subscribers. Find out what Luis
Duarte, Audience Research Director, DirecTV Latin America (and Media Insights
2014 speaker) is looking for in partnerships: http://bit.ly/1BpdQ49
Generations
In order to understand the evolution and current state of the Latin American
Media Consumer, HBO Latin America conducted an audience segmentation study to
uncover the consumption habits and traits that define today's generations. By
uncovering these specific segments, HBO can more specifically target their
heavy consumers, loyal viewers and potential subscribers. Find out what Luis
Duarte, Audience Research Director, DirecTV Latin America (and Media Insights
2014 speaker) is looking for in partnerships: http://bit.ly/1BpdQ49
For the full session description, download the
conference brochure: http://bit.ly/1xPvEBC
conference brochure: http://bit.ly/1xPvEBC
Join us in San Diego
and gain the insights you need to understand and engage with the Changing Face
of America. Register by Friday & save $600: http://bit.ly/1xPvEBC
and gain the insights you need to understand and engage with the Changing Face
of America. Register by Friday & save $600: http://bit.ly/1xPvEBC
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15