Gen Y
Interesting Learnings on "The Experience Generation"
Hello all, it's been several weeks since I was on hand at TMRE 2008 and had a chance to share with you all my perspectives from the conference. There was so much to participate in, there were still some thoughts I had that I now finally have the chance to share with you all. I had the pleasure of meeting both Tamara Sachs, CEO and Robert Miner, President of SachsInsights at The Market Research Event in October. We posted some details from this presentation before. Their compelling qualitative research work is supplemented with high quality "video storytelling", and it's fascinating!
I was fortunate to sit in. So here is a small clip of the workshop Robert Miner gave on "MilleniAdults--the experience generation."
Mr. Miner mentioned several key points that define this segment:
1) Belief in a Kaleidoscope of Options
2) Definition of Success Varies Across the Segment (financially secure, life experiences, making a difference)
3) Entry Level Debt
4) Online Social Networking
For more video footage of the ethnographic study conducted by SachsInsights, you can visit their website.
Good stuff!!