Peter Brasted

Global Transfer Pricing Lead at IMPERIAL BRANDS PLC

Tax professional with 15 years of experience in transfer pricing and international taxation. After starting my tax career at KPMG, I gained broad technical and practical expertise with the transfer pricing teams at Johnson Controls (a US multinational) and then Deloitte.

I am currently the Head of Transfer Pricing at Imperial Brands - a FTSE-100 FMCG business operating in more than 100 markets, with operations primarily in the tobacco and ‘next generation’ tobacco alternatives industry.

In my current role, I am responsible for TP strategy and policy, and for driving the implementation of that policy within the wider business. My transfer pricing experience, includes TP audits and APAs, governance and compliance. I have recently led the reform of the Group's TP function as part of a group-wide finance and technology transformation project. I have been at Imperial since 2020 and am based in Bristol, UK.