Gregor PryorPartner at Reed Smith
Gregor is co-chair of the firm’s global Entertainment and Media Industry Group, and is a digital media specialist.
He has broad experience of advising clients concerning the acquisition, production, licensing and distribution of content on digital media networks and platforms. He regularly advises companies that are involved in the distribution and sale of digital content, such as digital music, video and gaming services, social networks, online retailers, aggregators, network operators, platform owners and search engines, regarding their arrangements with content owners and consumers. He also advises content owners such as computer game companies, film and television production houses, record labels, music publishers and advertisers regarding the protection and exploitation of their intellectual property rights.
Due to his experience of negotiating and advising on cutting-edge digital content arrangements, Gregor also works with clients to help formulate strategies that align with the developing body of laws relating to digital media. He also often works with innovative start-up companies to help leverage their new technology and grow quickly.
In addition to working with digital media clients, Gregor continues to advise companies on information technology matters, including the development and implementation of systems and software. He also counsels clients concerning data protection and privacy matters, particularly in relation to IP-network operations and advertising.
The Legal 500 has described Gregor as a "digital carriage superstar", whilst Chambers and Partners has rated him consistently in the Tier 1 of advisors in his sector, recognising his knowledge of digital music copyright issues and "unrivalled experience in the market". The International Who’s Who of Sports and Entertainment lawyers has described Gregor’s digital media practice as “second to none”.
In acknowledgement of his work in the sector, Gregor was listed in the ‘Top 100 Most Influential People in Digital Media’ in Wired Magazine and was featured in the ‘TechCity Insider 100’ list of 2014. He is a member of the Advisory Panel for the UK Government’s ‘Future Fifty’ programme for high-growth companies and sits as Vice Chair on the Committee of the Internet and Media Leadership Group of the Prince’s Trust charity. He also holds non-executive advisory roles in start-up companies from time to time.