Latest Research in College Media Use

In the recent study 2008 College Explorer Survey, by Alloy Media, they found that the attention of college students is turning both online and mobile. They found that 2/3 or college students watched or streamed television shows from sources including Veoh, Hulu, Joost and iTunes. Further promoting this fact is the degrees in ownership of televisions from 82% in 2007 to 79% in 2008. The percentage of those who owned laptops also increased from 63% of students in 2007 to 70% in 2008. MP3 ownership also increased among college students from 56% in 2007 67% in 2008.