Live from FEI EMEA: Using Online Distributed Organization to Boost Innovation

Next we moved on to Using Online Distributed Organization to Boost Innovation presented by Christopher L. Tucci, Chair in Corporate Strategy & Innovation at the Ecole Polytechnique F'd'rale de Lausanne.

Open Innovation - bringing the "inside out" and "outside in"

Take advantage of social and Web 2.0 for crowdsourced innovation, participation and maximum exposure for your business and products.

Examples:

Tripit
CNN Ireport
Lego Universe
Netflix Prize
Facebook Translation Project
Google Image Labeler

Open Source:
Amazon Mechanical Turk
Facebook Translation Project

Gutenberg Proofreaders - CAPTCHA Translators

Community and monetary compensation are great motivators for participation.

Use outside sources to seek imput on innovation or develop products that enable open innovation.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She will be attending the 6th annual Front End of Innovation EMEA in Zurich, Switzerland on February 27-29, 2012, and covering the event live via Twitter and the FEI Blog. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.