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Loveland Products launches Accomplish MAX for row crops

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Loveland Products, part of Nutrien Ltd., has launched Accomplish MAX, a next-generation biocatalyst that provides nutrient efficiency and crop stress tolerance benefits.

Available through Nutrien Ag Solutions retail locations, Accomplish MAX is designed for use with in-furrow starters, 2x2 placement of liquid fertilizers and liquid side-dress applications.

Accomplish MAX is a proprietary combination of Loveland Products’ Accomplish biocatalyst technology and a kelp technology designed to enhance crop tolerance to abiotic stressors such as cold temperatures, drought and fertilizer salts. It offers increased nutrient availability and uptake by mineralizing nutrients in the soil, improved plant tolerance to abiotic stresses such as cold temperatures and salinity from commercial fertilizers, and enhanced overall plant performance.

Accomplish MAX was validated in corn, cotton and soybean crops during the 2021 growing season at the Loveland Products Research farms in Kentucky, and also in 60 replicated on-farm trials and in 20 replicated trials at third-party cooperators and university sites. Accomplish MAX is manufactured by Agricen, a plant health technology company in which Loveland Products holds a majority interest.

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