Advertising and Marketing Law: Legal Knowledge for the Digital Age
Developed and delivered by some of the top legal minds in the industry.
Join us for a focused workshop discussing the biggest changes and challenges surrounding advertising and marketing in the digital age.
Featured at Advertising and Marketing Law 2020:
Keynote Session with the ASA
Guy Parker, Managing Director of the Advertising Standards Authority will focus on the ASA's upcoming priorities for 2020/21, growing issues within the industry, and the latest proactive steps to ensure a fair and responsible marketing space. You will have the chance to ask your burning questions with an open-mic Q&A session after the interview.
Advertising Battlegrounds: Challenging Your Competition
This panel will tackle how to best challenge your competitors, and how to navigate these issues from a legal standpoint and in the public eye.
Building Trust in Influencer & Digital Marketing
Influencer marketing has come under fire as social campaigns blur the line between content and advertising. With different social media stars taking a different approach to transparency, make sure your brand is protected from the growing level of regulation surrounding paid for content and free product incentivisation.
Adtech & Supply Chain Transparency in Programmatic Advertising
With adtech blowing up as a sector, the process of getting an ad online has become more dispersed, extending to multiple parties across the supply chain. It has also become less transparent as digitisation penetrates the sector. This has made it increasingly difficult for advertisers to check if the process is meeting their predetermined conditions and reaching their targeted audience. This session will shed light on the underlying legal issues presented by programmatic advertising and will take a look at tools developed to tackle the inherent shortcomings of the process.
CSR in Marketing Material – Sustainability, Ambush Marketing, Gender Equality and Responsibility for Minors
Even in the 21st Century, the portrayal of women, the LGBT community, and people of colour continues to be problematic with a number of products recently pulled from the shelves after a public outcry. This panel will look at the issues of harmful stereotypes and the future of regulation in this area in addition to how to protect your brand from appearing next to problematic content when engaging in programmatic advertising. How can you make sure you're representing your product correctly before release? Ensure you're compliant, transparent, and responsible in the digital age.
Data Solutions or Data Problems? The GDPR and Data-Driven marketing
GDPR - and the ICO - have already found some of their first victims.We discuss how GDPR has changed advertising and marketing, how it has worked in practice in different organisations and what the warning signs for the future are.
OUR EXPERT SPEAKER LINE-UP AT THE ADVERTISING AND MARKETING LAW CONFERENCE 2020 INCLUDES:
JOIN PREVIOUS ATTENDEES FROM COMPANIES LIKE:
- Associated Newspapers
- Bates Wells Braithwaite
- Bird & Bird
- British Sky Broadcasting
- Charles Russell Speechlys
- CMS Cameron McKenna
- Colgate Palmolive Europe
- De Beers UK
- East Africans Creative Co
- Everything Everywhere
- Express Newspapers
- Ferrero UK
- Field Fisher LLP
- Gowling WLG
- Guardian Media Group
- Hearst Magazines UK
- Jaguar Land Rover
- Kemp Little LLP
- Lewis Silkin LLP
- Mars Chocolate UK
- Pinsent Masons LLP
- Reckitt Benckiser
- RWE NPower Plc
- Telegraph Media Group
- TomTom Intl BV
- Unilever Plc
- Western Union
- William Fry