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Informa

8 September 2020
Virtual Conference,
Delivered Live (UK Time) & On-Demand Afterwards

Advertising and Marketing Law: Legal Knowledge for the Digital Age

Developed and delivered by some of the top legal minds in the industry.

Join us for a focused virtual event discussing the biggest changes and challenges surrounding advertising and marketing in the digital age.

WHY ATTEND THIS VIRTUAL CONFERENCE?

The COVID-19 pandemic has wrought chaos around the world, nonetheless we aim to give our community a sense of normality through our virtual conferences. 

This virtual conference provides the opportunity to hear from leading experts in the world of advertising and marketing law, presenting views from across borders and across different industries. 

Stay up to date with the most recent developments in advertising and marketing law to navigate uncertain times when most businesses are laser-focused on ways to reach out to their customer bases while managing tight budgets.


Benefits of Attending:


Attend from the safety of your home:
Attend from the safety of your home:
  • Hear from regulators, enforcers, top legal minds and key in-house counsel  
  • Carefully researched agenda to ensure you are fully up to date on how state aid is developing right now
  • Join lively panel sessions offering a variety of perspectives
Innovative networking platform:
Innovative networking platform:

The conference will be hosted on a fully interactive platform so you do not miss out on networking:

  • Live Q&As and interactive polls throughout the day
  • One-to-one meetings with speakers or fellow delegates 
  • Group discussions

Additional flexibility:
Additional flexibility:

Unlike traditional conferences, virtual conferences offer additional flexibility:

  • Key sessions will be offered on-demand allowing you to watch them at a time that works for you 
  • You can re-watch the content to refresh your memory and to come back to specific details  
Cost-effective & time efficient:
Cost-effective & time efficient:
  • Save on travel and other costs associated with traditional conferences
  • No need to take additional time out for travel from your working schedule to attend the conference 

Featured at Advertising and Marketing Law 2020:


Keynote Session with the ASA
Keynote Session with the ASA

Guy Parker, Managing Director of the Advertising Standards Authority will focus on the ASA's upcoming priorities for 2020/21, growing issues within the industry, and the latest proactive steps to ensure a fair and responsible marketing space. You will have the chance to ask your burning questions with an open-mic Q&A session after the interview.

Advertising Battlegrounds: Challenging Your Competition
Advertising Battlegrounds: Challenging Your Competition

This panel will tackle how to best challenge your competitors, and how to navigate these issues from a legal standpoint and in the public eye.

Building Trust in Influencer & Digital Marketing
Building Trust in Influencer & Digital Marketing

Influencer marketing has come under fire as social campaigns blur the line between content and advertising. With different social media stars taking a different approach to transparency, make sure your brand is protected from the growing level of regulation surrounding paid for content and free product incentivisation. 


Adtech & Supply Chain Transparency in Programmatic Advertising
Adtech & Supply Chain Transparency in Programmatic Advertising

With adtech blowing up as a sector, the process of getting an ad online has become more dispersed, extending to multiple parties across the supply chain. It has also become less transparent as digitisation penetrates the sector. This has made it increasingly difficult for advertisers to check if the process is meeting their predetermined conditions and reaching their targeted audience. This session will shed light on the underlying legal issues presented by programmatic advertising and will take a look at tools developed to tackle the inherent shortcomings of the process. 

CSR in Marketing Material – Sustainability, Ambush Marketing, Gender Equality and Responsibility for Minors
CSR in Marketing Material – Sustainability, Ambush Marketing, Gender Equality and Responsibility for Minors

Even in the 21st Century, the portrayal of women, the LGBT community, and people of colour continues to be problematic with a number of products recently pulled from the shelves after a public outcry. This panel will look at the issues of harmful stereotypes and the future of regulation in this area in addition to how to protect your brand from appearing next to problematic content when engaging in programmatic advertising. How can you make sure you're representing your product correctly before release? Ensure you're compliant, transparent, and responsible in the digital age.

Data Solutions or Data Problems? The GDPR and Data-Driven marketing
Data Solutions or Data Problems? The GDPR and Data-Driven marketing

GDPR - and the ICO - have already found some of their first victims.We discuss how GDPR has changed advertising and marketing, how it has worked in practice in different organisations and what the warning signs for the future are. 

JOIN PREVIOUS ATTENDEES FROM COMPANIES LIKE:


  • AngloAmerican 
  • Associated Newspapers 
  • Bates Wells Braithwaite 
  • Bird & Bird 
  • British Sky Broadcasting 
  • Charles Russell Speechlys  
  • CMS Cameron McKenna 
  • Coca-Cola 
  • Colgate Palmolive Europe 
  • De Beers UK 
  • East Africans Creative Co 
  • Everything Everywhere
  • Express Newspapers 
  • Ferrero UK 
  • Field Fisher LLP 
  • Gowling WLG 
  • Guardian Media Group 
  • Hearst Magazines UK 
  • Hiscox  
  • HSBC 
  • IKEA 
  • Jaguar Land Rover 
  • Kemp Little LLP 
  • Lewis Silkin LLP
  • Mars Chocolate UK 
  • Olswang 
  • Pinsent Masons LLP 
  • PwC 
  • Reckitt Benckiser 
  • RWE NPower Plc 
  • Telegraph Media Group 
  • TomTom Intl BV 
  • Unilever Plc 
  • Western Union 
  • Which 
  • William Fry

Sponsorship Opportunities

We have a number of exclusive and innovative sponsorship and speaking options, to help you demonstrate thought leadership.

Partnering with us on a virtual conference will allow you to access an audience unconstrained by traditional travel and time considerations. It will provide you with enhanced delegate insights and analytics.  

For more information please contact Alice Muasher on +44 (0) 207 5519 217 or e-mail alice.muasher@informa.com. 

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