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Fall/Winter 2021
New York, NY

MADS East 2021 Details to be Announced Soon

Elevating Customer Engagement with Marketing Analytics and Data Science

Optimize Your Customer Interactions Through Smart Data and Analytics While Creating Bottom Line Impact

Data and Analytics in the New Normal

In a year when connecting with others was put on the back burner, marketing analytics, data science, and insights teams stepped up to the plate to ensure continued engagements with their customers.

Through personalization, ongoing touchpoints, and the earned trust of suppliers, the customer voice was elevated, and positive impact was delivered across organizations.

Data Matters. MADS always focuses on core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

What is MADS?


Session Formats
Session Formats

Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals.

Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers.  Discover what others are doing with data and the role it plays within their organization.

Core Topics
Core Topics
  • Marketing Optimization
  • Driving Customer Engagement
  • Delivering Business Impact in a COVID World
  • Creating Best in Class Teams
  • Trends, Tools & Techniques
Who Should Attend MADS?
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations

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